Has the trend shifted? More than half of exhibitors showcased pod-based products at InterTabac Dortm

On September 14, at the Dortmund Tobacco Exhibition, it was discovered that more than half of the exhibitors showcased pod-based vaping devices.

[Report from Dortmund] On September 14, at the Dortmund Tobacco Exhibition, it was found that over half of the exhibitors brought pod-based vaping devices. The evolution of vaping devices from "pod-based" to "disposable" and back to pod-based raises the question: why has this happened?

Notably, brands such as VOZOL, Geek, pod salt, and Wiip showcased pod-based products at the exhibition, with pod salt specifically launching new pod-based products.

Pod salt's pod-based products Image source | Report from Dortmund

Wiip is a Croatian brand that produces both disposable and pod-based products, with the nicotine content of the pod-based products being 1%. The disposable products have already been launched in Germany. Wiip attended the Dortmund Tobacco Exhibition to seek new customers for their pod-based products, and although these products have not yet officially launched, many users expressed their willingness to use them at the event.

Wiip booth Image source | Report from Dortmund

It was learned at the exhibition that the average price of disposable vaping products is generally 10 euros, while pod-based products are two for 10 euros, making the latter more cost-effective. Due to high taxes, the price of disposable vaping devices has increased, and this price factor drives consumers to choose more cost-effective pod-based products.

Some brand owners predict that the price of disposable vaping devices will decrease in the future. Some distributors indicated that many consumers have already inquired about pod-based products in their stores, so if these products are launched, there will be no lack of purchasing power.

A distributor at the event believes that as people's environmental awareness increases, the frequent disposal of disposable vaping devices has led to a resurgence of interest in pod-based products among consumers. Pod-based products will also see updates and iterations, so this is not a regression for the vaping industry.