Playing Smart with TPD Rules: Major Brands Launch Mini Vapes in Europe

At the Dortmund Tobacco Exhibition, several electronic cigarette brands showcased their mini versions of electronic cigarette products, including well-known brands like ELFBAR, LOST MARY, and AROMA KING.

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[Two Above from Dortmund] At the German Dortmund Tobacco Exhibition (Inter-Tabac) opening on September 14, Two Above discovered that several electronic cigarette brands showcased their "mini" electronic cigarette products, including well-known brands like ELFBAR, LOST MARY, and AROMA KING. Compared to larger capacity electronic cigarettes, these mini products are more compact and exquisite.

According to Two Above, the emergence of mini electronic cigarettes is mainly due to the EU TPD regulations, which state that the capacity of electronic cigarette e-liquids must not exceed 2 milliliters. However, electronic cigarette manufacturers did not specifically design products for the EU market but instead scaled down existing larger capacity electronic cigarette products to meet regulatory requirements.

 Mini version of LOST MARY | Image source: Two Above

 Mini version of AROMA KING | Image source: Two Above

 Mini version of AROMA KING | Image source: Two Above

 Mini version of DRAGBAR | Image source: Two Above

 Mini version of DRAGBAR | Image source: Two Above

 Comparison of mini version of LOST MARY with standard size electronic cigarette | Image source: Two Above

Mini version of LOST MARY | Image source: Two Above