Italian Brand KIWI: Germany’s Pod Vape Market Faces Difficult Growth
The representative of KIWI at the Dortmund Tobacco Exhibition believes that Germany's pod vape market is performing poorly and facing difficult growth.
[From Two Supremes at Dortmund] At the Dortmund Tobacco Exhibition on September 15, 2023, the representative of the Italian vape brand KIWI introduced their latest series of pod products—KIWI2, which features Smart Vibration Technology.
KIWI2 series products | Image source: Two Supremes
The representative told Two Supremes that the KIWI2 series pod vapes are characterized by high quality and are positioned in the high-end consumer market, thus priced higher, reaching 99 euros each.
Regarding the German pod vape market, the representative's evaluation is that it is performing poorly and facing difficult growth. He explained the specific reasons:
First, the regulatory environment for e-cigarettes in Germany is quite strict, leading to a challenging market environment;
Second, the German market is dominated by open-system e-cigarette products, limiting competition from other types of products;
Third, the German market has strong local protectionism, with local e-liquid manufacturers holding a dominant position;
Finally, each region in Germany has its own top tobacco brands, making it difficult for other products to enter the market.
