What’s Missing from the Growth Story of Chinese Vape Manufacturers Going Global—and How to Fix It?

Making increments can avoid" internal friction "over the earth.

Especially in today's overseas companies, the stock must compete for depth. Increment We must seize the opportunity. Most leading companies have accumulated a number of channels and established a firm foothold in the existing market. However, the channels for factories that have just entered the market and companies that have transferred brands are all new. Increment is new vitality for a company and is crucial to the rapid recognition and growth of the brand.

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/increment = expansion/

Chinae-cigarettesHow can manufacturers find new ways to break the market when they go out to make incremental increases?

Any industry has mature markets and new markets, but it's just what scope these countries belong to.

To increase, your thinking must change and be alive. For example, based on the analysis of population, economy, per capita GDP, consumption habits, purchasing power, and wine culture, the maturity level of each market is completely different. with Relative thinking Looking at it, compared with Western Europe, doing Eastern Europe is equivalent to exploring new ones.

Expand new markets, expand new order paths, and expand new channel resources.

(Find incremental scenes, incremental faces)

How to increase, you have to think about how to expand?

1. Expand new customers. For a new factory, all channels are new customers, but for an old factory, discovery channels other than existing channels are incremental; or it can be said that for many companies, your increment may be someone else's stock.

2. Get customers Target range Which customers are they? What is being done is valuable.

3. Innovation is to solve the problem Order, or solve the enterprise market Layout Need?

4. Tuoxin is a professional e-cigarette store. This is a professional consumer channel, but the retail system channel with channel advantages is important for developing potential e-cigarette consumers, or Incremental consumer market is critical.

5. Increase the original channel, and increase the channel Channel coverage。whether it has been performed Accurately expand customers in batches?

6. Be good at integrating resources to explore new ones. Find new cooperation points on different channels, which is very helpful in promoting the incremental market for e-cigarettes. For example, today's most popular combination of Moutai and Lucky,"I love this cup of wine and coffee", integrating new channel energy. The joint coffee "Latte" has been jointly branded, and Moutai has cross-border access to young people?

To sum up, broadening and deepening channels and rapidly expanding channels will inevitably form a way of incremental expansion. At the same time, channels are not more comprehensive, the prerequisite is that you must be good at operating these channels, and at the same time, you must be good at jumping out of the closed channel circle and becoming new customers.

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/The truth of" deep stock, wide increment "!& nbsp;/

Therefore, to make channels, the stock must be recognized and stable; the increment must be fast, opportunities must be seized, and it must be relatively easily accepted.

While providing good services, we must dig deep into the customers behind them Circle, this is a deep cultivation of the stock market.

Deep cultivation of the existing market is the key and must be cultivated in depth. Because it is the foundation, maintenance brings out marketing, maintenance is guarantee, and marketing is development. We must attract energy rather than attract customers. The focus of marketing is to attract, optimize models, and increase stickiness with customers. For the more common customer maintenance, we should keep up with the new era, develop various new category ideas and concepts to maintain customer relationships, and understand that it is good to trouble customers appropriately, rather than providing for customers like God.

Understand Think in a pattern to change the expansion of channels, let business model design promote channel fission, exceed expectations, and bring emotion. Even the smallest company must have a brand and dreams. Usually, you should create emotion and invest emotionally. Getting good reviews means actively asking old customers to introduce new customers, and there are new circles behind them. Good face, vanity is a matter for the poor. The rich only want to save face from the inside and push the boat with the current. Once the temperature passes, there will be no chance to get circle resources.

The promotion of existing channels requires Transform from competition to block-based cooperation model。The same is true for the market. If you enter a market with all peers and the same series, there will be vicious competition; but if product segmentation and modularization cooperate, the entire market will prosper.

In addition, you must understand the increment of digging circles. Connections are a circle and a field ability in itself! Make circle increments.

(The process is very valuable)

What is being done is critical, whether it is stock or increment, it is important.

This is very related to the brand's traffic layout strategy.

Any brand is doing Planning is required when launching。

For example, the placement of terrestrial visual advertising channels is a passive increase and is not conducive to the brand's large number of customers; The incremental expansion of vertical" direct customer "channels, visiting-based customer expansion, and the transformation of vision to automatic customer acquisition. What's more, effective customer acquisition is effective coverage. First, we build trust from cognition and provide a broad customer base for opening market negotiations!

China e-cigarette manufacturers are missing incremental thinking when they go abroad. Increment can allow companies to build another natural channel to success!

Finally, always remember that making money is not because of the idea you think about, but because what you are doing is valuable. This is the root cause of the channel's collapse!