With a Scale of 700 Exhibitors, Chinese E-Cigarette Companies Will Not Miss Germany

Did you recently notice some brands or manufacturers around you getting visas for Germany?

From Stuttgart to Dortmund, Germany's upcoming September sees a big e-cigarette event.

It's none other than InterTabac/InterSupply Dortmund 2023, which will be held Sept. 14-Sept. 16 at the Dortmund Exhibition Center in Dortmund, Germany, we're told. This is the tobacco and e-cigarettes together with the industry conference, participating companies no less than 700 size, including the types of tobacco is basically the whole category, which e-cigarettes attracted much attention, Chinese companies are not absent.

A large number of e-cigarette companies in China are not absent.

The scale of this meeting is huge, from the official website published data, at least 700 companies to participate in the category more than just e-cigarettes, but also CBD, HNB, Tobacco and Cigar various affiliates.

As a major tobacco event, InterTabac 2023, with 9 halls, reaching a size of 40,000 square meters, focuses on tobacco products and smoking accessories, with a special emphasis on retailers and e-cigarettes and tobacco liquids vendors of high interest to the international public, who are also expected to participate in large numbers.

(A crucial time of the year for Germany is here)

From the official website, we learned that a large number of Chinese companies participated. These include VOOPOO, YUOTO, OXVA, FreeMaX, GEEK VAPE, HQD, SMOK, RELX, First Union, Beco, HBKing Glass, Sikary Sikary, Peakbar, KIWI, Bar Juice, Hangsen, VAPTIO, SO SOUL, airstick, PODSALT, < strong class="keylink">Innokin, Mosmovape, ESMOO, hookah, ALD, FOF Vapor, MYLE Vape, Huizhou New Hongwei Technology, Shenzhen Zhiyuan Zhichuang Technology and other well-known brands or factories. No less than 20 companies from Shenzhen alone.

(Many Chinese e-cigarette brand vendors on the list)

In terms of breadth of tobacco, this is a far larger collection than Birmingham in the UK.

The list of exhibitors is seven full pages long, with more than 100 on each page.

(Official website list)

Including China Tobacco International), China Huabao Group, and Sichuan China Tobacco will all participate.

(China's Huabao Group is also coming)

Including many from the international brands are present! , not least from the UK, USA, Italy, Korea, Poland, etc.

How do companies that didn't make it to Germany find channel opportunities? #p#Page Break #e#

Germany's opportunities, one of the largest in the EU system. Its market has a capacity of more than 1 billion euros a year.

Since the UK's exit from the EU, Germany has arguably the largest e-cigarette market in the EU system.

German e-cigarette rules are stricter than those in many European countries.

This year, Germany's transition period for taxing e-cigarettes is Feb. 12, 2023, and the transition period has just ended with law enforcement investigating the taxation of e-cigarette retail outlets, which also signals the advent of an era of strong regulation in Germany.

This Dortmund meeting, for example, required exhibitors to pay import taxes and duties on all their products, with liquids for e-cigarettes accounting for 16.6% of the value, and the organizers made it clear that they would only accept shipments of tobacco with a German tax stamp and all health warnings properly labeled!

(Dortmund, Germany party reminds e-cigarettes to be tax-labeled)

Germany, as Europe's most central an e-cigarette market, consumes a large number of disposable every year. At present, disposable is the mainstream market in Germany, at the same time, a large number of Chinese brands enter the German market to compete. There is no lack of such as ELF BAR, LOSTMARY, Geekvape, KIWI, SKE, ELUX, VAPORESSO, and other well-known e-cigarette brands.

2.4 million e-cigarette users in Germany, this year, the disposable market continues to grow at a high rate, and can consume 5-8 million disposable a month. More particularly, 18.2 million smokers in Germany, according to such a penetration of electronic cigarettes space is still very large, there are still many opportunities.

The channel is also very wide, convenience stores, supermarkets, electronic cigarettes vape oil stores, kiosks, hookah stores and tobacco stores are selling electronic cigarettes. Disposable, in particular, is now often sold on supermarkets and convenience stores. Local users of e-cigarettes appeal mostly to the style of advanced, simple design, not too fond of fancy design forms. And local e-cigarettes important attraction point is curiosity and rebellion, followed by the influence of social, taste reasons.

The atmosphere of the German e-cigarette market is also very good.

(Some German e-cigarette activity charts)

This year has also seen a rise in demand for switching cartridges triggered by Germany's tax on vape oils which is opening up space in another market.

Overall, there are great opportunities in Germany, but how do companies that aren't in Germany find channel opportunities? Or find opportunities in the European channel?

The next Chinese enterprises to go overseas will face several thinking:

1, with the help of the traditional exhibition basis to do in-depth penetration of the channel sinking thing, how to do?

2, did not come to the scene of the enterprise, how to use the third party to do the channel landing sinking?

3.European policy will become more and more mature, in such a market development, full of stability, and large volume, how to break through?

4, strategically, the EU system is an important consumer market for electronic cigarettes, how to break through?