The Struggles of Vape Companies: Not Knowing Where Next Month's Orders Will Come From—How to Break T

Recently chatted with some factories:" After finishing this month, I don't know where the orders for next month will be ", This may be the current situation common to some small and medium-sized enterprises. Some factories are also worried about factory operating rates due to insufficient production orders.

There are even many companies saying that one European order tops orders from more than 10 countries in the Middle East and Southeast Asia. It is a pity not to be in the mainstream European market.

So the thinking here is, today we don't know tomorrow's orders. Why are some companies in this state, so how can we break them? At the same time, it is also worth noting that this year may be a" transformation "process for factory brands to go abroad. If we do not prepare for this year, next year is likely to be a process from seeking change to adapting, to responding to challenges and adapting., the process may be even more difficult. We must learn to respond flexibly according to the dynamics of overseas markets!

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Order status

In the overall economic environment, the country's total exports of various goods in the first seven months of this year can be described as low growth rates. The export value of 13.4 trillion yuan increased by only 1.5%.

Fore-cigarettes In terms of the industry, although some companies are good, we often encounter some factories saying," Can you introduce customers?"

Some factories are anxious, directly indicates that samples can be provided to directly recommend customers. Some factories also said they had "no orders."

Due to policy adjustments in some regions, some companies have caused a significant decline in their overall orders, and they have to seek new market alternatives to solve their current difficulties.

Some factories are already preparing to go global in the second half of the year and say they must go overseas to expand markets. Several companies are already preparing for the voyage to Eastern Europe, the United Kingdom, and the Middle East.

(Many companies are busy ordering overseas again)

Even some factories move their factories out in order to find orders, such as Indonesia.

The industry in which the e-cigarette foundry is located is" innovation-driven ", showing diversified growth and highly dispersed. However, if the foundry chooses the" conservative type "due to poor performance, the R & D expenses will be lower and there will be almost no change. If the industry comes, it will easily lead to a concentrated or even oligopoly pattern, and the foundry will easily become a super party B and rely on Party A's" alms "to make a living. At the same time, with the gradual emergence of overseas brands, brand owners will have sufficient incentive to build factories and produce their own products. On the one hand, they will reduce costs and on the other hand, they can master their own technology. Even if they are outsourced, they will not be "big and special" as they are now., and they will support different foundry companies. This allows more foundries to have no business, while a small number of factories receive orders centrally. These can all become more competitive.

At this time,#p#pagination title #e# also forces factories to build brands and find stable markets and channels.

Although it is said that many companies have difficulty ordering orders nowadays, there are actually good cases.

According to some surveys by the author, some companies said that" they have indeed shipped more recently, especially in Europe and the United States."

Some companies also said that" market shipments are also slowly improving." Some companies also said,"In this market now, some companies still make a lot of money, and many companies."

shows that opportunities are also polarized. Some companies have welcomed good markets, while some are still in a relatively difficult situation.

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How?

Why are some companies in this state? this Deep What is thinking?

Cultivating new product capabilities, actively and independently innovating, and stabilizing the foundation of foreign trade relations will not be discussed for the time being, but there are several elements to consider.

1. Maintaining existing customers and the ability to manage customers!

For example, a company whose orders were OK a few months ago, but the subsequent customer management capabilities couldn't keep up. The customers would not cooperate next month, and then they would pay close attention to the customer's management capabilities. Establishing, developing and improving customer relationships can be said to enhance the ability of an enterprise to competitive advantage.

Relationship life cycle requires customer insight, the ability to identify customers and analyze customer preferences and behavioral habits and obtain valuable decision-making information from them.

We must learn to divide customers by their own size, establish customer trust, do a good job in customer care, improve customer satisfaction, grasp the customer base, and systematically maintain it.

2." Educate customers ", cultivate new customers and potential customers, and cultivate customers 'capabilities.

At the same time, we must learn to cultivate customers and create new customers.

Especially manufacturing potential customers.

(Can you make customers?)

Need to think,

For example:

1. How to attract overseas customers at low cost?

2. How to directly connect with precise channel merchants outside Shanghai. These agents, distributors, and retailers are distributed in various countries and regions. Their demand for e-cigarettes, how to Guide to factory orders？

3. How can brand owners build good overseas channel dealers System, will the product enter the market in the region?

4. How to do a good job in the second half of the year Channel planning, making orders sustainable?

portant; font-weight: bold;"> Increment Customers, reserve potential customers?

6、 Reach Is it enough? For example, I want to reach 1000 channel providers, but usually only 5 people can recognize and see me. How can I reach the remaining 995 channels?

Global e-cigarette manufacturing is in China, and the opportunities still outweigh the challenges! But under the cost of policy riske-cigarette industryExports are also greatly testing the ability of enterprises to respond.

(How to turn manufacturing into market terminal power?)