Peak Season for Vaping Is Approaching: How Can Niche Companies Seize the Opportunity?

The second half of the year is the peak season for e-vapor consumption, with rapidly increasing demand from both tourists and major holidays. Orders and production for e-vapor manufacturers are about to enter their peak season. However, in this market, some companies are actively seizing opportunities during the peak season, while others are worried about a decrease in orders. The logistics industry is also showing signs of a cross-border peak season, with some logistics companies exporting several tons of e-vapor products daily.

Survival of the Fittest in the Market! How Can Niche Companies Survive?

The competition in China's e-vapor industry is becoming increasingly fierce, and the market share in overseas markets is being squeezed. It is more challenging for small and medium-sized enterprises to acquire customers than ever before. Is it true that only the strong can survive in the e-vapor market, while the weak are destined to be eliminated? Not necessarily! Various companies in the industry are actively seeking ways to survive!

Some companies have indicated that they have identified the UK market, while others plan to enter Germany, Eastern Europe, Poland, and even Russia. Some companies have stated that they will expand their channels, develop more businesses, create their own brands, and enter the markets of Mexico, Spain, and the United States. This indicates a broadening of channels and an increase in market activities.

Several characteristics of the current customer acquisition situation are worth noting:

Firstly, there is customer centralization, with all manufacturers rallying around a few customers. However, manufacturers often lack in-depth communication with customers and are sidelined.

Secondly, there is price competition; price wars not only disrupt market rules but also lead to a vicious cycle, even affecting channel selection negatively. The deeper impact is reduced profits, low retail efficiency, insufficient innovation, and difficulties in adapting to regional market development, making channel selection and operation challenging.

Additionally, common methods of going overseas can reach some channels but overlook the essence of business, making it difficult to engage in deep communication with channels and understand their true needs, ultimately hindering transaction success.

Currently, many domestic factories are acquiring customers overseas through trade shows, online networks, and foreign trade orders. Some foreign trade personnel are seeking customers through offline emails, WhatsApp, Facebook, and LinkedIn. However, some companies have very singular overseas strategies, often relying on the boss to go abroad personally, which is a passive approach with limited contact with channel partners. These methods can no longer meet the current overseas market's customer acquisition needs.

How to Easily Meet Customer Acquisition Needs? DKECE Can Help!

With the development of the global e-vapor market, the European and American markets have become relatively saturated, and the dividends are gradually decreasing. However, the e-vapor market in Southeast Asia is showing emerging trends, providing significant opportunities for investors and brands. Compared to Europe and America, Southeast Asian countries have relatively relaxed regulations on the e-vapor industry. Some countries are even actively taking measures to encourage the development of e-vapor, such as Malaysia announcing the legalization of e-vapor, opening up sales and use of e-vapor products, providing a favorable regulatory environment and policy support for companies entering the market.

DKECE, as a professional e-vapor brand channel service provider, has been deeply engaged in the Southeast Asian region, consistently providing excellent resources and professional teams to support Chinese e-vapor brands in quickly entering the Southeast Asian e-vapor market. DKECE also promotes brands through offline roadshows, dealer meetings, and other activities, using precise distribution methods. DKECE will utilize face-to-face demonstrations and promotional opportunities to communicate directly with dealers, showcasing product advantages and providing detailed explanations.