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Is Vietnam’s Vaping Market Profitable? DKECE Vietnam Team’s On-the-Ground Offline Investigation

Key point: Favorable policy signals are fueling a quiet gold rush in Vietnam’s vaping market. Since July 15, 2023, Vietnam Customs has imposed a preferential 50% tax on officially imported vaping products.

Vietnam's E-Cigarette Market Policy is Favorable 

The Gold Rush Has Quietly Arrived

Starting July 15, 2023, Vietnamese customs will impose a 50% preferential tax on officially imported e-cigarette products.

In mid-last month, the General Department of Customs of Vietnam issued documents to local customs offices, guiding the implementation of Decree No. 26/2023/ND-CP and Decision No. 15/2023/QD-TTg regarding export tariffs. This will impose a 50% preferential import tax on materials containing tobacco leaves, reconstituted tobacco, nicotine, or alternative tobacco or nicotine for inhalation without combustion, as well as other nicotine products used to deliver nicotine to the human body (including e-cigarette products).


Previously, under Vietnamese law, e-cigarette products were considered tobacco products, and their import, production, and sale were prohibited. According to the Ministry of Health, Vietnam has 15.6 million smokers, with the proportion of e-cigarette users increasing from 0.2% in 2015 to 3.6% in 2020, totaling over a million users.

There is a significant demand for e-cigarette products in Vietnam, and with the issuance of the government's tax documents, it also means that the Vietnamese e-cigarette market is about to be legalized, providing substantial growth opportunities for brands.

The transition from black market to legal imports in Vietnam, along with the preferential import tax, is worth global attention!

DKECE Accurately Grasping Market Trends

Helping Enterprises Enter the Market in One Stop

The private VIP precise business matching bureau will officially open tomorrow!

To help domestic e-cigarette companies looking to enter the Vietnamese market better understand the market, DKECE has designed a special business matching bureau for domestic e-cigarette companies to engage in face-to-face communication and cooperation with key local distributors in Vietnam!

DKECE's private VIP precise business matching bureau will officially open from August 16 to 20 (Vietnam - Ho Chi Minh City)! Representatives from various Chinese e-cigarette cooperative enterprises participating in the matching bureau have already arrived in Ho Chi Minh City, and the DKECE team has completed the airport pickup!

DKECE's CEO, Mr. Zhan, and the offline invitation team have already begun exploring layouts in Vietnam - Ho Chi Minh City, conducting on-site investigations, visiting distributors, and engaging in face-to-face conversations with store owners to open up distribution channels, accumulating sufficient core distributor resources to help DKECE's partner brands quickly occupy the Southeast Asian market!

DKECE Meets Core Distributors 

Unveiling the Multi-Million Dollar E-Cigarette Market in Vietnam

Through face-to-face communication with distributors and store owners, DKECE's promotion has transformed from passive to proactive, and during the communication process, it can deepen understanding of products, market trends, government policies, and more, thus better enhancing DKECE's precise control over the Vietnamese market.

The sharp reduction in overseas costs. Through DKECE's team's advance meetings, visits, and ground promotions, the core sales chain of Vietnam's online and offline markets has been opened up, helping domestic companies entering the Vietnamese market to connect with precise channels more conveniently and efficiently, thereby quickly achieving strategic layouts for commercial overseas expansion, greatly saving the manpower and material costs for market research and finding distributors one by one!

Below are the DKECE Vietnam team's visits to stores and core distributors:

(DKECE takes you to see the most authentic Vietnamese market)




(Different Flavors of E-Cigarette Products)

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(Compliance is the Premise of Operation)




In addition, the DKECE team has specially planned the "WhatsVAPE Southeast Asia E-Cigarette Special Edition" which is about to be published! The purpose of this special edition is to create the most comprehensive Chinese e-cigarette brand publication for the Southeast Asian market! This publication will showcase the core highlights of cooperative brands in all aspects, including product types, product information, detailed specifications, different color and flavor options, and suggested prices. Its distribution will be extensive, covering the entire Southeast Asia, including important cities such as Malaysia, Indonesia, Vietnam, Thailand, Cambodia, Laos, the Philippines, Myanmar, and more!

H
HNB Editorial Team

HNB Home focuses on heated tobacco and vaping industry coverage, including product reviews, brand information, and global market updates.