How can B2B vaping exports capture both existing and new markets?

Competition, change, crisis, resolution.<\/strong><\/p>

In the e-cigarette export industry, "involution" is a common term.<\/p>

But what is involution? The market cake cannot be expanded, and the competition shifts to existing stock, revealing the advantages of leading companies, making it increasingly difficult for small and medium-sized enterprises.<\/p>

Essentially, the essence of involution is that after society enters stock competition, the leading companies continuously absorb a large amount of resources while closing off upward channels and reverse resource circulation, forcing mid-tier and lower-tier companies, or the vast majority of proletarian enterprises, to compete for increasingly scarce resources, leading to unnecessary internal friction.<\/p>

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(The more internal friction, the more new resources and scenarios are needed)<\/p>

Segment the population and find market gaps.<\/p>

Seize the window for saturation attacks, identify population gaps, and break through the involution. Continuously segment the population, find market gaps, and then extend and serve well around those gaps.<\/p>

Before the involution, grasp the opportunity of the market window.<\/strong><\/p>

Creating explosive products through differentiated value may make you popular for 3 months, 6 months? But generally not for a year. You continuously iterate technology and push new products, but at the same time, remember to dare to seize the window of opportunity.<\/p>

When I am 3 months or 6 months ahead of you, and you have not yet followed up, I must dare to launch a saturation attack. A saturation attack should be fast, precise, and ruthless. Fast means seizing the opportunity. When others have not followed up and do not have the ability to follow up, precision means accurately targeting, and ruthlessness means executing a saturation attack. All successful companies create a new category or feature, seize a time window for saturation attacks, and establish a mental property in consumers' minds.<\/p>

Make your product's quality and perception a reflex, forming a strong moat. Saturation attacks have built a so-called moat in consumers' minds over the years, preventing others from engaging in involution. To form an overwhelming advantage, do not give opponents a chance to fight back.<\/p>

Therefore, time is the window and opportunity.<\/strong><\/p>

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The brand's moat, or else it will be involuted. Especially in this era of e-cigarettes, which are quickly imitated, speed is essential.<\/p>

Dare to innovate, follow the incremental market beyond the existing stock!<\/strong><\/p>

Creating market increments and channel increments. Market increments lie in market gaps, and channel increments can also drive market growth and explore potential space.<\/p>

When the e-cigarette industry is not limited to specialty stores or tobacco shops, its retail space and breadth are naturally vast.<\/p>

Especially learn to innovate fiercely when others have not followed up.<\/p>

Be adept at discovering where there are channel gaps and follow up first.<\/strong><\/p>

At the same time, particularly in such potential areas, it is worth scaling up, quickly capturing traffic, and expanding your customer pool, making customers recognize and have a consistent positive view of you.<\/p>

It is impossible to dominate, but becoming a mainstream player in the market can get you on track in this area.<\/p>

Competing in mature markets is a strategic layout; competing in relatively immature markets is called innovation.<\/p>

Another question is, what does it mean that others have not followed up? Ask yourself, is there really a global market that no one has entered? Surely every market has someone in it, and not following up also includes markets where many have not been able to succeed. If you arrive in an area and hear that this brand dominates, you will be afraid; if you cannot tell who is leading, that is your moment to enter.<\/p>

Become a public brand.<\/strong><\/p>

Visionary business owners do not want a trendy brand; they want to become a public brand.<\/p>

This involves different methods of brand building and brand vitality.<\/p>

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For example, different methods of brand building. A company first has a strategy, then a product, and then a so-called brand positioning and advertising planning. Only after these advertisements are placed in the media can they begin to spread, subsequently influencing the public's perception of the brand. After dissemination, the company will use channels to connect products with users, ultimately forming a brand. Brand vitality differs; different building methods result in varying brand vitality. "Fans" of trendy brands are extremely protective; if the influencer has flaws, they often tolerate or even encourage them; however, public brands are recognized for their consistency, representing lasting brand vitality, which greatly aids in the stability and sustainability of market expansion.
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For instance, in the e-cigarette industry, some build brands based on online metrics, while others focus on channel distribution as a pathway, leading to significant differences in brand vitality.<\/p>

Some start with convenience stores and supermarkets, while others focus on retail giants, agents, and distributors. The establishment of mass retail channels facilitates the rapid formation of public brands; specialized stores or localized agents lead to recognition in limited areas.<\/p>

Looking at many international e-cigarette giants this year, profits and revenues are still growing significantly, and market demand remains huge, depending on how they penetrate and break through existing stock strategies.<\/p>

Especially in a market of involution, innovation, technology, marketing strategies, and supply chain resource advantages all determine new market positions and breakthroughs!<\/p>

The more the involution, the more resources are needed, and the more expansion is required within the limited traffic pool!<\/p>

Coverage rate, market share, mind share, market rate.<\/strong><\/p>

You must find ways to expand the traffic pool, accurately target groups that can expand business, and penetrate the market from the channel population.<\/p>

Whether it is existing stock markets or incremental markets, always be ready to switch according to market conditions, and the path must adapt to innovate and change, daring to pursue.<\/p>