Strong Recent Demand in Europe and the U.S.: Should Chinese Vaping Exporters Make a Move?

Over 20 million worth of e-cigarettes have been exported from Dongguan to overseas, reflecting the current state of e-cigarette shipments.

As the second half of the year approaches, especially the peak consumption season for e-cigarettes in Europe and the U.S., many companies are already taking action.

(Are you ready to rush?)

According to industry insiders, "Recently, Europe has seen a significant amount of shipments, second only to the U.S." Overall, markets like the UK, the U.S., Dubai, and even Southeast Asia have seen considerable shipment volumes. Some logistics companies have also reported that warehouses in the U.S. and Europe have been established and are welcoming shipments.

Logistics transportation, a sign of busy e-cigarette exports!?

Despite many companies lacking orders and feeling anxious, there are indeed a number of companies that have been performing well in e-cigarette shipments recently.

Some companies have stated, "Recently, shipments to Europe have been quite substantial, with many e-cigarettes being sent to customers," particularly in markets like Germany, the UK, and France. They also mentioned, "E-cigarette export business has been good this year," but they have been particularly busy lately.

Some logistics companies have indicated, "We ship every day, with about 3-5 tons of e-cigarettes going overseas daily."

A brand representative noted, "Overall, shipments to the U.S., UK, EU, Russia, Southeast Asia, and the Middle East have been decent recently."

For instance, we learned that Dongguan has recently opened a route from "Dongguan to Hong Kong International Airport Center," and then from Hong Kong to the U.S., completing 8 batches of air freight export business for e-cigarettes worth over 20 million yuan! This logistics company has also become the first operator registered under Hong Kong Customs' e-cigarette transshipment regulatory program. This data indicates that a significant number of e-cigarettes are being shipped from Dongguan to the U.S. Dongguan can be considered the core manufacturing hub for e-cigarettes, with current data showing that there are 109 licensed e-cigarette companies in Dongguan, with an industry scale approaching 30 billion yuan.

(20 million worth of goods shipped from Dongguan to the U.S.)

It has also been observed that many freight forwarders have been busy with shipments recently, and there are many small orders. After receiving the goods, freight forwarders generally hand them over to logistics companies for shipment to overseas distributors.

I specifically inquired with some companies, and they indicated that there have been many small orders recently, and even some large companies generally do not accept small orders. For example, some individuals mentioned, "Today there is an order for 10,000 units, but they won't accept it." These companies stated that large enterprises have distributors in corresponding regions, and orders can be placed directly with local distributors. They also mentioned, "If the domestic wholesale minimum order is at least $200,000."

One individual noted that some regions have been relatively stable in shipments recently, with decent volumes, stating, "It is normal for us to ship dozens of tons a day, with the U.S. having the largest volume," and there are some new trends. For instance, "Malaysia is not very large yet, but it should be good in the future, as e-cigarettes have been legalized in Malaysia."

Some individuals also mentioned that currently, most shipments are one-time shipments. If we consider 200 units per box at a one-time weight of 15 kilograms, about 10 tons would be around 130,000 units, but this depends on the capacity of the one-time shipment and other factors.

(Shipping scene)

Based on this peak season, many logistics companies have clearly stated, "We can handle both large and small shipments," indicating that they do not want to miss out.

How should Chinese companies seize the second half of the year’s "rush"?

For Chinese companies going overseas, it is crucial to perform well in the second half of the year; otherwise, the hope for the entire year will be very slim.

I have recently learned that a number of companies are working hard to develop customers, especially those factories that have completed their renewal certifications, and a new wave of overseas expansion is expected to arrive soon.

I also specifically checked some international exhibitions scheduled for the second half of the year and found that booths for exhibitions in Germany, the UK, Eastern Europe (Poland), Greece, as well as some exhibitions in Dubai and Russia have been selling out quickly, with many companies using traditional overseas paths to develop customers. #p#分页标题#e#

However, our consideration is, what should companies focus on when developing customers overseas in the second half of the year? Especially for companies that are not busy, how can they find the market?

This reminds me of a company's slogan, "As long as the mindset does not decline, there will always be methods."

(Mindset for market development)

1. Is there a more suitable customer acquisition path for the market?

For example, traditional overseas customer development is relatively limited to one scenario; how can we seek more incremental or broader customer bases?

2. How to create new scenarios for customer acquisition?

Companies with insufficient or low-quality orders generally face obstacles in customer acquisition through scenarios.

3. How to develop customers in incremental markets?

Without incremental customers, it is easy to be squeezed out. Finding orders in squeezed channels is very difficult.

4. How to acquire customers efficiently?

Customer acquisition is originally a process that requires time to settle, as well as steps and strategies. Of course, it will inevitably incur costs, but how to achieve better expectations at lower costs is worth considering.

5. With the third quarter already here, and the end of the year approaching quickly, how to grasp this rhythm while laying the groundwork for next year's market?

Doing well in current customer acquisition may lead to a good start next year!