Iqiyi Miracle Wins CFS “Industry Influential Brand” Award for Industry Contribution and Public Welfa

From July 26 to 27, the 12th CFS Economic Summit and 2023 Sustainable Business Conference, co-hosted by Shuzhong Network and various domestic media, was held in Beijing. This summit featured high-level forums, brand innovation exhibitions, and sustainable business conferences, among other themed activities. Concurrently, the CFS 2023 12th Economic Summit Awards Ceremony was held to honor changemakers and leaders in the economic field. With its leading position and contributions in the overseas development sector, iQIYI Miracle (Shenzhen) Technology Co., Ltd. (referred to as iQIYI Miracle) was invited to attend and received the CFS 12th Economic Summit Industry Influential Brand Award.

It is understood that this summit is a large-scale event brand created by the collective efforts of many domestic financial and mass media, with over 1,000 representatives from business, government, academia, media, and cultural arts attending each year, influencing and interacting with over 20 million people, and has become one of the most influential platforms for thought exchange in the economic field.

(iQIYI Miracle awarded the Industry Influential Brand)

Deeply cultivating overseas markets for over 15 years

Promoting high-quality industry development

iQIYI Miracle was established in 2007 and is one of the earliest new tobacco export enterprises in China. As a leading enterprise in the industry going overseas, iQIYI Miracle established an independent foreign trade platform, HEAVEN GIFTS, in 2009; in 2014, it established a company in Shenzhen, growing into a leading enterprise in new tobacco foreign trade exports, successively establishing many brands such as ELFBAR, LOST MARY, and QUAQ. As of now, it has been deeply cultivating overseas markets for over 15 years.

To date, iQIYI Miracle has transformed from a nationally leading new tobacco trade distribution platform into a comprehensive brand operation. According to reports, in 2022, iQIYI Miracle also launched a new vaping core brand, QUAQ, and currently has offices in multiple locations worldwide, including the UK, Hong Kong, and Shanghai, with business spanning over 100 countries and regions, serving over 10 million users globally, and having over 100,000 retail outlets worldwide.

According to the "2022 E-Cigarette Industry Export Blue Book" (hereinafter referred to as the "Blue Book"), there are currently more than 1,500 e-cigarette manufacturing and brand enterprises in China, with over 70% of enterprises primarily exporting products overseas. It is estimated that the total export value of e-cigarettes for the entire year of 2022 will reach 186.7 billion RMB, with an expected growth rate of 35%. The products of iQIYI Miracle's brands have consistently ranked in the Top 3 market positions in major market regions such as Europe and the Russian-speaking area.

This time, iQIYI Miracle received the Industry Influential Brand Award due to its strong market share, business capabilities, and industry influence, which not only recognizes iQIYI Miracle's industry influence but also acknowledges its role in promoting high-quality industry development.

In May of this year, in an interview with iQIYI Miracle by China National Radio, iQIYI Miracle stated that the overseas expansion of e-cigarettes is a test for the standardized development of the industry and the continuous progress of the industry. Currently, countries are increasingly standardizing laws and regulations related to e-cigarettes, and enterprises also need to keep pace with changes, making compliance development a basic principle, while also focusing more on research and investment in corporate social responsibility, such as continuously improving product quality, exploring technology in protecting minors, and environmental recycling, to enhance the company's ability to cope with national trade risks, thus promoting the entire industry towards more compliant and sustainable development.

Actively fulfilling social responsibility

Demonstrating the responsibility of leading enterprises in the era

Additionally, as a leading enterprise in new tobacco, iQIYI Miracle also demonstrates its leadership in fulfilling social responsibility. Recently, extreme rainfall has occurred in many areas of Beijing and Hebei, causing floods and geological disasters. Immediately after the disaster, iQIYI Miracle donated 1 million RMB to the disaster area through the Hebei Red Cross Society to assist in flood relief efforts, actively practicing the principle of "win-win" values, fulfilling corporate responsibilities, and giving back to society through practical actions.

(Flood donation certificate)

iQIYI Miracle has also actively engaged in public welfare, practicing corporate social responsibility. During the earthquake in Luding County, Ganzi, Sichuan in 2022, iQIYI Miracle immediately donated 300,000 RMB to the Sichuan Charity Federation to help the affected people get through difficulties, contributing the strength of foreign trade enterprises to alleviate frontline disaster situations.

(Earthquake donation certificate)

The recognition as an "Industry Influential Brand" is not just an honor but also represents responsibility. In the future, iQIYI Miracle will continue to aim for promoting high-quality industry development, making compliance development a basic principle, and using technological innovation as a driving force, setting an example in industry leadership and practice, and implementing corporate social responsibility.