SKE revenues hit RMB 470 million in Q1, matching the whole of last H2

It is reported that SKE generated RMB 470 million in revenue in the first quarter this year, equal to the total for the entire second half of last year. Revenue in Q2 is expected to grow another 100% compared with Q1, making this a very rare type of explosive performance growth. According to data on its official website, current monthly shipments have reached 20 million units (at the beginning of the year, the total global disposable vape market shipped 150 million units per month, which shows SKE's strength). Last year, SKE posted revenue of RMB 545 million and net profit excluding non-recurring items of RMB 87 million. Based on last year's 16% net margin, its annualized net profit is close to RMB 600 million. In addition, the second half of the year is the peak season for vaping products, which could bring even stronger growth.

In 2022, SKE launched its own overseas brand, SKE, which quickly gained strong market acceptance. According to the SKE official website, the company currently has more than 5,000 employees, ships over 20 million units per month, and sells to more than 50 countries.