Blu Bar Adds 3 New Flavors, Says 4 Key Features Are Driving Strong Sales in the UK

The latest news from the UK retail press reveals that Imperial Tobacco's disposable brand Blu Bar has announced the launch of three new flavors, Tropical Mix, Apple Ice and Mint Ice, bringing the total number of flavors available in Blu Bar to 13 as of today.Blu Bar's specification is for a 2ml oil fill, with a nicotine strength of 20mg/ml, and each stick can be used for up to with a maximum of 600 puffs per stick and an RRP of £5.99 per stick.

As to why the three new flavors were introduced, data released by Imperial Tobacco shows that the four flavor profiles, which include apple, pineapple, menthol and mango, accounted for 10.75% of all e-cigarette sales over the past six months, contributing a share that is almost double that of the same period a year ago.

Tom Gully, Imperial Tobacco's head of consumer marketing for the UK and Ireland, said disposable has become a major sales driver across all categories, with the sector seeing 58% growth in the last six months alone, with flavors introduced to meet market demand.

Blu Bar has been adding new flavors at a fairly limited rate, according to consumer insights. The last time it added flavors was back in early June this year, when it added just four new flavors, bringing the total to 10.

But Imperial Tobacco's expectations for Blu Bar are not low, and at the start of its launch, Imperial Tobacco has been increasing its support for the sales channel, offering wholesalers rebates of up to 43 percent. But the FT cited data showing that the blu bar's quarterly sales failed to make it into the top 9.

And in a June 8 tweet from Grocery Consumption, we also mentioned that Imperial Tobacco recommended that the UK raise its e-cigarette product standards in the hope of achieving a fairer marketplace through stricter e-cigarette regulation. regulation and fairer market competition.