Philip Morris International moves into Australian pharmacies to sell e-cigarettes

On July 10, it was reported that several pharmacies have signed supply agreements with PMI. Philip Morris International (PMI) stated that it is working hard to comply with new Australian laws. Currently, PMI has hired a company to distribute sales and marketing materials to pharmacies, and many pharmacies have signed direct trading agreements.

According to Australian media newsGP on July 5, PMI has distributed marketing brochures in Australian pharmacies, introducing customers to the e-cigarette product VEEV. The brochure indicates that VEEV can be used as a smoking cessation tool, and PMI will provide 80% of the total profit from sales to pharmacies that sign supply agreements with them. According to Australian law, the federal government prohibits the import of all over-the-counter e-cigarettes and completely bans disposable e-cigarettes; e-cigarettes can only be purchased in pharmacies with a prescription from a general practitioner.