A signal of the rise of “nicotine pouches”?

" New Forces of Atomization "learned that the worlde-cigarettesGiant Imperial Tobacco buys £ 65 million for nicotine bag business, will enter the U.S. oral cigarette market in 2024. Does this mean that giants in the e-cigarette field are also entering the" nicotine bag "market?

It is reported that Imperial Tobacco (ITG) recently announced on its official website that it acquired the nicotine bag business of Canada's TJP Laboratory for £ 65 million to enter the U.S. oral tobacco market. Since the beginning of this year, e-cigarette acquisitions are still going on, but This time it's a" nicotine bag ". 

According to our understanding, after the acquisition is completed, ITG decided to re-launch the series of products in the United States under a new brand in 2024, with a total of 14 products. TJP will continue to produce nicotine bags for ITG under contract.

Does Imperial Tobacco's (ITG) move in the United States mean that the "nicotine bag" in the American market will rise?

In response, ITG President and CEO Kim Reed said: "This is an opportunity for us to expand our next generation product business in the United States, and we will be able to provide legal adult consumers with a wider range of product choices. We look forward to a long-term and successful cooperation with TJP Laboratories."

At the same time, David Richmond-Peck, CEO of TJP Labs, said: " Empire has rich brand development, marketing and sales execution capabilities in the United States and has long operated responsibly around the world. We look forward to building a strong and lasting cooperative relationship with them. This transaction supports TJP Labs 'commitment to developing and producing products that promote global harm reduction, consumer choice and flexibility."

In addition, Outside the United States, ITG has also promoted modern oral products under the Zone X and Skruf brands in some European markets. What is interesting is that Imperial Tobacco, its Next Generation Products (NGP) product portfolio ( Including e-cigarettes and other categories) Revenue in the first half of this fiscal year increased by nearly 20%.