Kennede Electronics Reports Strong Growth in Q1 Revenue and Net Profit, Positive Momentum Expected t
On the evening of April 27, Xiaosong Co., Ltd. disclosed its Q1 2023 report, showing significant growth in both revenue and net profit. The company achieved a revenue of 417 million yuan, a year-on-year increase of 32.27%, and a net profit attributable to shareholders of 5.8491 million yuan, a year-on-year increase of 152.31%.
In Q1 2023, Xiaosong Co., Ltd. achieved a strong start, benefiting not only from a significant recovery in the macroeconomic environment but also from the company's focus on new product development and market expansion over the past year. In a complex and changing market environment, the company has actively adjusted its business strategies, solidifying its dual main business foundation and enhancing its electronic cigarette business's industrial chain layout to improve profitability and risk resistance.
After experiencing a decline in the small appliance market in 2022, the market showed significant signs of recovery in 2023. Industry insiders indicate that after two consecutive years of adjustment, the home appliance industry is expected to return to a normal operating rhythm. Coupled with a large-scale recovery in consumer demand and the implementation of a series of consumption expansion policies, such as the "Consumption Boost Year," the small appliance industry, which focuses on improving demand, is expected to show an accelerated recovery growth trend.
The signals of market recovery are also evident in the overseas B-end sector. With the warming of foreign business visits and negotiations, the export market is also accelerating its recovery. At the recently held largest-ever Canton Fair, the total visitor count exceeded 1.1 million. As a veteran exhibitor who has participated in 35 Canton Fairs, Xiaosong Co., Ltd. was well-prepared this time, showcasing over 500 products, including traditional items like mobile lighting and rechargeable fans, as well as smart new products like air purifiers, beauty devices, eye protection lamps, energy storage power supplies, and planting machines, receiving numerous positive reviews and intention orders from exhibitors.
It is noteworthy that the company is also vigorously developing its electronic cigarette business to cultivate new growth points. Since last year, it has strengthened its electronic cigarette industrial chain layout, achieving compliance qualifications for the production and sale of electronic cigarette products. The company has established significant barriers in its electronic cigarette business. In January 2023, the company further expanded its electronic cigarette business by investing in Zhenghe Bio, a supplier of electronic cigarette atomization materials, marking the completion of its coverage of core industrial links such as nicotine, atomization materials, and electronic cigarette products, all of which have obtained compliance qualifications. Currently, the company is actively promoting the sustainable scaling of its electronic cigarette business, having launched multiple electronic cigarette products in overseas markets and continuously developing new products based on overseas market demand, aiming to seize the important opportunity for electronic cigarette brands to go global, leveraging its complete supply chain advantages.
Looking ahead to 2023, under the backdrop of China's firm implementation of the strategy to expand domestic demand, Xiaosong Co., Ltd. is expected to maintain the strong momentum from Q1, taking advantage of the increased activity in domestic and international market exchanges to follow the "dual circulation" strategy, intensifying its expansion into global markets and its own advantageous "Belt and Road" markets, focusing on enhancing the overall profitability of electronic cigarette products and achieving comprehensive improvements in revenue scale and profit quality of its main business. (CIS)



