Key points: Disposable products have rapidly expanded across the European market, but they are now widely seen as facing new challenges. In fact, disposables emerged long ago, but in Europe they are now entering a new phase of regulatory pressure.
FLOW-wrap: break-word !important;"> There is no need to elaborate too much in the one-time crazy attack on cities and land in the European market, but it is recognized that some challenges are about to be faced in the European market at one time. In fact, one-time birth was very early, but its growth in the European market has only taken a year or two. Take Germany as an example. According to data from industry association Bündnis für Tabakfreien Genuss, Germany'se-cigarettesSuppliers generated total sales of 575 million euros through e-cigarettes in 2022, an increase of up to 40% compared with the previous year, and most of the growth was brought about by one-time. Relevant sources said that the first batch of mainstream disposable e-cigarettes appeared in large quantities in the German market around February 2022, but they currently account for the entire German market.e-cigarette market60% of European countries, mainly in the United Kingdom, France, and Germany, are markets with early development of e-cigarette consumption around the world. Since the early days were mainly open smoke equipment, in fact, e-cigarettes had nothing to do with the trend in the early days. and has not formed a consumption trend among young people(Previously, well-known video bloggers posted a series of videos to ridicule, which had a huge influence among European teenagers). However, the one-time rise has made e-cigarettes bid farewell to their previous image of "silly, big, black and rough". This has led mainstream public opinion in Europe to regard one-off as the main reason for the spread of e-cigarettes among minors. Although countries have not yet adopted one-size-fits-all measures, they prefer to use supervision to curb young people's exposure to one-time. But another key factor is casting a shadow over the future of e-cigarettes in Europe-environmental issues. The European Commission has been promoting amendments to the Battery Directive since 2020, and this amendment has now entered a critical stage: it was approved by the ambassadors of EU member states to the EU on January 18, 2023, and the Environment, Public Health and Food Safety Committee (ENVI) approved it on January 24, 2023. The final plenary vote may be held in June 2023 and passed.
The core of this directive is the requirement that batteries in portable devices, including disposable e-cigarettes, must be removable and replaceable by users three and a half years after the new regulations come into effect. At the same time, the new regulations also prohibit the use of adhesives on batteries to ensure that batteries can be disassembled without the use of solvents; manufacturers must provide instructions on how to remove batteries and safety tips. The original intention of this new regulation is to increase battery recycling rates within the EU. The current figure is 45%, and the European Commission plans to increase this figure to 60% by the end of 2025 and 70% by the end of 2027. According to industry analysts, a higher recycling rate means that member states will promote national regulations and For example, manufacturers are obligated to recycle batteries from retailers. But for disposable e-cigarette manufacturers, its high costs are almost impossible to achieve.#p#Pagination Title #e# There are still many uncertainties derived from this, such as:1. How to classify the batteries of disposable e-cigarettes? Is it a device battery or a general device battery?2. The European Commission plans to phase out non-rechargeable general equipment batteries by December 31, 2030;3, but the battery of disposable e-cigarettes is rechargeable in principle, but it lacks components to realize the charging function;4. General battery regulations on battery durability and electrochemical performance will be introduced starting from 2027. Will it be affected for one-time use?5, Removability and interchangeability rules: According to the proposal, batteries are eligible if they can be removed and replaced without damaging the equipment;
From this point of view, even if relevant regulations with the main purpose of protecting minors remain relatively one-time friendly, they will face one-time challenges in the EU in the long run.This view is also reflected in the actions of many manufacturers. For example, the well-known disposable brand ELFBAR has long had a bomb replacement product line and tried to promote it. Many other brands have also told Gewu that bomb replacement is still a strategic category of the brand, and its user stickiness, economy and environmental protection still have one-time irreplaceable advantages.
