A New Overseas Perspective: What Lies Behind the First ‘1 Million Free E-cigarettes Plan’?

Subsidized 1 million unitse-cigarettesFree delivery, what is this behavior?!

recentBritishA major move attracted attention.

The British government recently announced a plan to1 million e-cigarettes will be distributed to the country for free, encourage traditional smokers to switch to e-cigarettes, and promise to #p#pagination title #e#£ 45 million will be invested in the next two years to promote smoking cessation.

And when the British government announced that it would provide 1 million e-cigarettes to smokers for free, the UKe-cigarette industryJohn Dunn, Director-General of the Association (UKVIA), issued a statement on this issue, saying: "The British government has recognized the key role of e-cigarettes in quitting smoking. This government initiative to encourage adult smokers to quit smoking through e-cigarettes is a step in the right direction." A big step."

(The British Electronic Cigarette Association says this is a big step forward)

The British Health Minister publicly stated,"We will work with Parliament and other agencies to provide a free e-cigarette starter kit to 1 million smokers across the UK." A variety of products, strengths and flavors will be available for smokers to choose from so that smokers can find the product that suits them best. Funding for the plan will come from the Ministry of Health and Social Care budget-officials estimate it will cost about £ 45 million over two years.

It can be seen that the UK, as the world's largest approving country of e-cigarettes, has basically made every effort to promote the use of e-cigarettes.# p#pagination title #e#

(British government funding plan for 1 million free e-cigarettes)

In addition to 1 million incentives, the UK also provides financial incentives to pregnant women.

The British government said it would encourage up to 1 million smokers to switch from cigarettes to e-cigarettes and even provide financial incentives to pregnant women to achieve the world-first practice. The Ministry of Health (DoH) said under the plan, nearly one in five smokers will receive e-cigarette starter kits and support to help quit smoking. Pregnant women will also receive a £ 400 voucher to help them quit smoking as part of the government's goal of reducing the number of smokers from the current 13 per cent to 5 per cent or less.# p#pagination title #e#

Health Secretary Neil O.'Dr. Brien said in a speech: "Despite the wealth of evidence on the health risks of e-cigarettes, the UK will provide free kits to nearly one in five smokers. We will provide new smoking cessation help to 1 million smokers. We will fund a new national smoking cessation program-the first in the world."

From the British government's statement, this action is aimed at implementing a smoke-free plan because "if further action is not taken, the national commitment to smoke-free by 2030-equivalent to reducing smoking rates below 5%-will not be fulfilled."

So here, the UK is the first to give away 1 million e-cigarettes for free. What extends behind this?

1. Replacing cigarettes is a type of #p#pagination title #e#in the UKPromotion at the national levelThis action is still continuing and advancing.

2. Electronic cigarettesBecome a national advocate for implementing the "smoke-free plan"Substitutes.

III.Even provide financial incentives to pregnant women, can be said to be the world's first practice.# p#pagination title #e#

Also,

1. Will the government's huge purchase of 1 million units have an impact on the local retail market in the short term?

But another aspect of thinking is, in the guidance of government actions, does "throwing bricks""attract jade"? As a product with a high FMCG repurchase rate, will e-cigarettes expand new users and their incremental consumption habits? If 1 million units are transformed into 1 million new users, will this market expand a lot?

2. Will the initiative guide other countries to follow suit and promote the country's "smoking cessation" by subsidizing the free distribution of e-cigarettes? Will countries that specifically recognize e-cigarettes regard it as a reference for practice? This will facilitate the promotion of e-cigarettes.

3、Concentrated actions in the next two years, will it continue to drive the craze of e-cigarette consumption?# p#pagination title #e#

Is the state's behavior protected and promoted by the government in promoting e-cigarettes and supported by a better policy environment?

What is important is that the UK regards e-cigarettes as a "health and environmental recommendation" to improve human healthy life and consumer product choices, and to establish new confidence in the local e-cigarette industry. The impact can be said to be far-reaching.

While e-cigarettes are highly sought after, the controversy has never stopped. What are the hidden dangers, who are the consumers, and where is the marketing scale?

And since its birth,, has also been the subject of different disputes from all parties around the world, and has also stirred up twists and turns. Some countries ban first and then release it, and some countries release it first and then ban it. Its safety has also been continuously recognized with the promotion of health technology, and it has quickly transformed from substitution products to fast-moving consumer products, becoming a choice for smokers to consume healthy life. During the process, the controversial e-cigarettes have also been included in the legislative supervision system by many countries, through taste restrictions,smoke oilContent limits and supervises production, retail and other links.

Although it has attracted a lot of controversy in the UK at one time, the British government continues to promote e-cigarette actions and push e-cigarette policy incentives to the extreme. It can basically be said to be taking the lead in recommending e-cigarettes at the national level.

British behavior #p#pagination title #e#It is also deepening the awareness of e-cigarettes in countries around the world and recognizing the significance of e-cigarettes as a tool to assist in smoking cessation in cigarette replacement actions. Behind this is a country's support for e-cigarettes and its actions in the field of cigarette replacement, and recognizing the effectiveness of e-cigarettes. Quit smoking. Its new funding for a national smoking cessation program-the first in the world. It has certain reference significance for the United Kingdom, even Europe and different countries around the world to formulate e-cigarette policies!

Judging from market data, e-cigarettes are currently the most popular smoking cessation aid in the UK. The annual e-cigarette consumption data is huge. According to John Dunne, Director-General of the British Electronic Cigarette Industry Association (UKVIA),"The UK sells 459 million pieces of various e-cigarettes every year, of which 168 million are disposable products, accounting for 37% of the total." Its market deserves attention!