How will Bode position itself in the market in this new policy year of 2022?

Special guest: Mr. Liu Xuchuan, National Sales General Manager of BOULDER

“In 2022, BOULDER will continue operating on principle: products must be compliant, and market bottom lines must be upheld. After the new regulations, BOULDER’s compliant products will return to the market with a completely new image. For example, the nicotine content has been reduced to below 2%, and with advanced ceramic coils, the products are much better than before, offering a fuller experience and larger pod capacity. We hope to provide consumers with products that are more affordable and deliver a better experience. During this period of policy fluctuations, BOULDER has been working together with distributors and store owners to respond to and solve problems.

At its peak, BOULDER had 8,000 offline stores. This year, the main focus is on stabilizing offline stores, and we are also preparing substantial business support packages for everyone, including distributors, to help build a strong in-store consumer brand image. BOULDER is an R&D-driven company and also a full-industry-chain enterprise, so supply is relatively abundant and can meet market demand. The market is now showing signs of recovery, and we have spent a long time building out the entire industry chain to create a brand that consumers can trust and love. This year, BOULDER has made improvements and adjustments to its atomizer cores and e-liquids, and will further upgrade its atomization technology. We look forward to meeting everyone at the Health Atomization Leaders Conference on the 23rd.”

This livestream featured an in-depth discussion on BOULDER’s market strategy around the theme: “In the new policy year of 2022, how will BOULDER position its brand in the market?”

About BOULDER

BOULDER is a leading e-cigarette brand and a brand of electronic vaporizers and vaporized nutrition products under BOULDER?INTERNATIONAL,?INC.

BOULDER’s mission is to help people become healthier, more refreshed, and more optimistic.

BOULDER’s first pod-based vaping device was launched in September 2019, and in 2020 it began building domestic channels at scale. Since then, BOULDER has risen rapidly, securing a solid place in consumers’ minds, while its sales have ranked among the top in China’s e-cigarette industry. BOULDER has long been known for its focus on technology, products, and e-liquids, providing consumers with first-class products and services. This is the fundamental reason why BOULDER products have achieved the industry’s top repurchase rate.

Today, its upgraded atomization structure delivers a more delicate taste, while the newly upgraded Fischer e-liquid is smoother.
As BOULDER CEO Wang Zeqi said this year, 2022 is truly the first year of the vaping industry. Based on this new stage of development, BOULDER is set to usher in the best growth period in the company’s history over the next several years.