RELX is a highly familiar brand to many consumers, with dedicated stores found in many regions. Inside, users can choose from a wide range of vaping devices. For light smokers, RELX is often seen as a reassuring option. At present, RELX has filed more tha
When it comes to RELX, everyone is quite familiar with it, as we can see RELX stores in various regions. Walking into the store, we can choose from a wide variety of vaping devices. Moreover, e-cigarettes can reduce dependency, making RELX a reassuring choice for light smokers. Currently, RELX has surpassed 550 patent applications globally, covering various aspects such as e-cigarette design, e-liquid formulation, safety of emissions, electronic control, intelligence, and preventing underage purchases. RELX consistently takes action to safeguard every young person. The multiple patents and technological applications that RELX has applied for are groundbreaking in the industry. For example, in terms of product safety, RELX's R&D team has designed an electronic circuit safety protection system that incorporates self-limiting temperature components into the electronic circuit of the e-liquid pod, which can solve the issue of localized high temperatures in the pod, preventing it from cracking or burning users due to high temperatures. Additionally, this patented system ensures that the heating temperature of the atomizer remains constant, reducing the release of harmful substances in the aerosol.
"Maze airway" is a special pod airway developed by RELX's R&D team to address users' concerns about "leakage issues." The R&D team referenced the air-cooled cooling concept of car engines, applying a multi-grid heat dissipation structure inside the pod, carving out an 11-layer maze structure that blocks condensate, ventilates, and isolates oil, while further independently isolating and finely controlling the gas exchange and pressure compensation module within the pod. According to data from high-intensity negative pressure and thermal shock tests, the application of maze airway technology has improved RELX's product leakage resistance by 40%. Both the "Infinity" and "Phantom" products from RELX have incorporated multiple patent applications, including the maze airway.
In March 2021, RELX launched a new product called "Light Breeze." The launch of "Light Breeze" marks RELX's entry into a broader user base and the expansion of its product line across more price ranges. Even for entry-level products, RELX has not compromised on quality. The shell of the Light Breeze atomizer is made from polycarbonate (PC) material commonly used in the 3C digital industry to ensure safety.
At the same time, to ensure user experience, the maze airway design and electronic circuit safety protection system used in higher-priced products like the Phantom have also been retained in the Light Breeze. On this basis, RELX has also added safety-related components and circuit designs to the Light Breeze to eliminate issues such as battery short circuits, overcurrent, overvoltage, and low voltage. By reducing costs without compromising product quality, safety, and experience, RELX aims to maximize the application of R&D results and provide users with a more cost-effective choice, which is a perfect score for RELX in the entry-level market.
In addition to the patents applied for in product development, RELX's patents also include the "Sunflower System" to prevent underage purchases. The Sunflower System utilizes AI intelligence, facial recognition, IoT, and other technologies to achieve a triple age verification of "face + name + ID number" through AIoT. Currently, the Sunflower System has covered all RELX stores through a "one store, one code" method.
A large number of innovative R&D efforts have also prompted RELX to establish a comprehensive intellectual property protection system, launching the "Golden Shield Action" against counterfeit and inferior products, as well as illegal online sales. From "315" in 2020 to April this year, RELX has cumulatively reported and taken down over 100,000 online infringement links, assisting law enforcement in cracking 13 counterfeit cases and seizing over 170,000 counterfeit and knockoff RELX products.
After more than three years of development, RELX has now established a matrix of five laboratories and an efficient after-sales quality inspection center. The innovation laboratory, physical and chemical laboratory, life sciences laboratory, sensory analysis laboratory, quality safety laboratory, and after-sales quality inspection center each have their own responsibilities, fully covering the relevant processes of user experience.
RELX co-founder and head of R&D and supply chain, Wen Yilong, stated: The purpose of the RELX laboratory is to ensure product quality while systematically evaluating electronic atomizers through the establishment of four major modules: physical and chemical research, toxicological research, clinical research, and long-term impact assessment. The RELX laboratory is a CNAS-certified electronic laboratory for atomizers and is currently the most recognized CNAS laboratory in the industry with the most recognized fields, self-developed methods, recognized projects, and recognized testing indicators.
Relying on the physical and chemical laboratory, RELX has independently established comprehensive and stringent corporate standards for e-liquid. The testing of e-liquids covers 19 categories and 94 specific indicators. This standard is stricter and more comprehensive than the relevant standards in EU countries and the component limits required by the US PMTA, while also referencing nearly 30 national standards related to food safety in terms of safety component limits and testing methods. For example, RELX has reduced the limit for heavy metal contaminants to the same level as that of vegetables and coffee beans in national standards. The recently launched RELX life sciences laboratory will systematically study the harm reduction degree of electronic aerosol on human cells and animals and conduct preclinical safety assessments.
RELX founder & CEO Wang Ying stated: "We will always firmly invest in innovative R&D, hoping to inject more innovation into the industry and transform this into good products for users." In the next decade, RELX will continue to invest in establishing a global scientific research platform, creating a complete "1+4" research chain. Driven by continuous innovation and R&D, RELX aims to continuously improve product quality, achieving a "trinity" of quality, experience, and safety.
For e-cigarettes, safety is always an unavoidable topic. In just a few years, RELX has gained such a high level of trust, relying on the safety and reliability of its products. Before being promoted to the market, RELX e-cigarettes have undergone rigorous testing to ensure that every consumer can purchase the most reassuring products. In the future, RELX will continue to invest in new research to truly bring e-cigarettes into everyone's hearts.
