KMOSE Marks Its 3rd Anniversary: Current Development and Future Plans

Today, Quxin Technology and its KMOSE brand announced the good news of its third anniversary and relocated to the world's largest electronic cigarette manufacturing area—Shenzhen Bao'an Yifang City.

As one of the brands established during the explosive growth of the vaping market in 2019, KMOSE has experienced fierce competition in the domestic vaping sector over the past three years. During this period, countless brands have been swept away by the tide of market development, leading to their disappearance.

Today, KMOSE remains active in both domestic and international vaping markets and has become one of the most popular brands in 2021.

What has allowed KMOSE to stand out in just three years? Three questions reveal the current development status and future plans of the KMOSE brand on its third anniversary.

Q1: How do you summarize KMOSE's development at the third anniversary of the brand?

KMOSE was established in 2019 with the vision of creating food-grade vaping products, and by 2021, it became one of the most popular brands of the year. Over the past three years, KMOSE has focused on quality first, maintaining brand innovation, and shouldering social responsibility, bringing high-quality products to the vaping market and users.

Quality first. From the K1, the first-generation disposable product with a honeycomb structure launched in 2019, to the unicorn cartridge with oil-core separation technology launched in 2020, and the improved steel-ceramic core atomization cartridge launched in 2021, the structure of the atomizer is the core of the product. The continuously iterated product system ensures that KMOSE's product quality remains consistently high.

Before the new regulations were announced in 2021, KMOSE announced that its self-built GMP 100,000-level dust-free fully automated production workshop was officially put into use, which not only gave KMOSE a leading production efficiency in the vaping industry but also allowed for rapid product adjustments and optimizations in response to multiple national standards and regulatory measures that are about to be implemented, ensuring the production of compliant and legal products.

Maintaining brand innovation. Currently, domestic vaping brands are highly homogenized, making it particularly important for companies to create brand differentiation through innovation. While the entire industry is pondering how to move forward, KMOSE has undergone a comprehensive upgrade of its brand image, including upgrades to its brand VI and store SI. With black, white, and green as the main brand colors, KMOSE orange stands out uniquely. In terms of products, KMOSE has innovatively used a circular breathing light in its flagship model PRO, and the high-end KMOSE MAX series features bold color-blocking designs and nameplate breathing lights. Additionally, KMOSE has launched limited co-branded products with trendy brands like HEA and a series of brand peripheral products, allowing KMOSE to continuously accumulate a following among trend-conscious users in the market.

Shouldering corporate and social responsibility. As the foundation of its business, KMOSE has established a strict K-Shield plan to protect minors, implementing a ban on selling electronic vaping products to minors. In terms of social welfare, during the outbreak of COVID-19 in 2020, KMOSE was the first to donate 20,000 sets of medical supplies to the Wuhan epidemic area, ensuring the timely delivery of supplies. In the wake of the 2021 Henan floods, KMOSE promptly contacted local store owners and established a special disaster relief fund to assist stores in reopening eight days later. At the end of 2021, when new vaping regulations were announced, KMOSE was the first to commit to a "worry-free subsidy" policy, stabilizing the confidence of market partners and demonstrating KMOSE's sense of corporate responsibility.

Q2: What is KMOSE's development strategy for 2022?

KMOSE has consistently adhered to a dual-market strategy, focusing on both domestic and international markets. Domestically, KMOSE will continue to create compliant products in response to regulations while optimizing market channels and implementing the K-Shield plan to strictly prohibit sales of electronic cigarettes to minors.

First, all KMOSE cartridges on the market have been adjusted to comply with national standards, featuring a nicotine content of 2%. Cartridges with 0 nicotine are also in planning. This year, KMOSE will continue to optimize and upgrade its cartridge series based on national standards and the brand slogan "Good Taste, Choose KMOSE," ensuring a reserve of compliant products. In terms of devices, KMOSE was the first to launch a product with a child lock, the KMOSE MAX, in March last year, and the PRO is also set to complete the child lock upgrade, with existing devices undergoing optimization in craftsmanship and ID design.

Secondly, KMOSE will optimize its channel end by implementing a series of operational guidelines to upgrade the management of offline stores, helping distributors and store owners enhance their market operational capabilities and increase market empowerment. Coinciding with the brand's third anniversary, KMOSE will also gradually introduce more channel policies to continuously optimize the market channel environment for distributors, providing more support for their agency, and collectively welcoming the implementation of new regulations.

Since 2020, KMOSE has been actively expanding its overseas segment, currently holding a certain market share in Europe and Southeast Asia. By the end of 2021, the market for overseas disposable products grew rapidly, and KMOSE took the opportunity to enrich its overseas disposable product offerings, accelerating its overseas market expansion. In 2021, overseas sales accounted for a significant portion of KMOSE's overall sales. In 2022, KMOSE will intensify its efforts in the overseas market, focusing on the research and development of disposable products, establishing a global product supply chain, and building a comprehensive overseas market product matrix. This year, KMOSE is expected to participate in nine overseas exhibitions, having already attended the US electronic cigarette exhibition in January. The team has gained substantial returns from overseas, with promotions in the North American market receiving numerous orders. KMOSE will also improve its product line reserves in various overseas regions and actively expand broader sales channels in the overseas market.

Q3: What considerations led KMOSE to be the first to introduce a "worry-free return policy"?

First, KMOSE has great confidence in the standardized, healthy, and sustainable development of the industry. Secondly, KMOSE relies on its fully automated production capabilities to quickly adjust its layout in response to policy regulations. The commitment to being a responsible enterprise has always been KMOSE's operating philosophy, protecting the interests of distributors, which gives us the confidence and obligation to propose the "worry-free return policy."

The purpose of the worry-free return policy is not to encourage everyone to hoard products. We manage distributor inventory in real-time and do not encourage agents to stockpile excessively. A healthy market layout allows distributors to have more confidence and assurance in transitioning through the phase before the new regulations are implemented. We also thank all distributors and partners for their long-term trust and support as we move forward together.

The third anniversary is just the beginning for a brand. We believe that KMOSE will continue to uphold quality, maintain innovation, and shoulder responsibility in the future, and we hope KMOSE can contribute to the healthy and sustainable development of the electronic cigarette industry.