COEE to Launch Herbal Vaping Products, Advancing Two Product Lines in Parallel

Recently, COEE Keyi announced the launch of herbal atomization products and entered the field of atomization health. At the same time, dual product lines of atomizing e-cigarettes and herbal atomizing are laid out to explore more possibilities for atomizing technology. COEE Keyi is also one of the first independent brands to simultaneously develop herbal atomizing tracks from e-cigarettes.

Since COEE was launched in April last year, it has been favored by both capital and market. Won the 2021 Emerging E-Cigarette Brand Award and entered the top 20 e-cigarette brand list in China in the fourth quarter of 2021. Keyi is remarkable in both soft power and hard power. At the same time, COEE Keyi has become the standing director unit of the Electronic Cigarette Industry Committee of China Electronics Chamber of Commerce, and is also the drafting unit of the "General Technical Specifications for Atomizing Electronic Cigarette Devices" and the "Safety Technical Specifications for Electronic Atomizing Liquids."

Herb atomization, the next new consumer outlet

Atomization is an important platform technology in the field of general health and has been used more and more widely. At present, medical nebulizers and aerosol inhalation preparations, including traditional Chinese medicine, have become routine tools for the treatment of respiratory diseases and other diseases. In daily life, it is often used as an inhalation therapy to improve the respiratory and lung environment. Recently, atomization technology has been used for "COVID-19 vaccination" in the medical field, and atomization technology has also been used in medical beauty and other fields.

2022 is called the first year of herbal atomization. As a new track for the big health industry, herbal atomization has attracted many biopharmaceutical companies to actively participate. Gu Yong, general manager of COEE Keyi CMO and atomization division, believes that "Looking at the global market, atomization health has become a new track. As part of health technology, atomization technology will be the general trend to develop multi-scenario applications."

COEE Keyi Herb Atomization will rely on the strong supply chain background of the e-cigarette industry to deepen technology research and development and industrial layout. It has sufficient technical reserves in the atomizing core, atomizing liquid and atomizing rod, and actively carries out technology and product iteration. The technical reserves and production line equipment accumulated in the industry have inherent advantages in accelerating industrial layout, grasping consumption trends, and easily arranging herbal atomization.

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COEE Keyi is a well-known electronic atomization brand with global high-end standard certification, including three major testing certificates including EU CE certification, US FCC certification, and EU ROHS certification. Adhering to the concept of "craftsmanship creates high-quality products and only makes high-quality and good products", COEE Keyi has started the research and development of herbal atomizing products since September last year. It conducted in-depth user research and combined new market trends with higher-level needs of users., hired top domestic perfumers to conduct new research and development of herbal atomizing liquids, and integrated them into the most advanced atomizing bomb production process in the current electronic atomizing field. Finally, 5 products were selected from dozens of flavors that are closer to user needs.

The biggest difference between Keyi herbal atomizing liquid and traditional atomizing e-cigarettes is that based on the principle of the homology of medicine and food, it adopts a composite formula such as herbs, plants and medicinal materials to extract the herbal liquid by extracting the essence of natural raw materials. Ensure the most comfortable taste while absorbing the herbal effects. It is reported that the first launch has diversity in taste. We conscientiously select a variety of precious Chinese herbal extracts, such as Sichuan fritillaria loquat, honeysuckle, maca, etc., to find good raw materials. Each is a homologous essence of medicine and food, and is absorbed through inhalation. Get the active ingredients of herbal and traditional Chinese medicine ingredients.

COEE has always insisted on being product-driven, conducting strong and effective quality control over every production process of products, strictly implementing testing processes from design, material selection to production, and adhering to high-quality and healthy development. COEE Keyi herbal atomization products not only continue the high requirements of Keyi's comprehensive quality supervision system, but also refer to the management and control of medical supplies production process to ensure the trinity of product experience, quality and safety.

According to Gu Yong, COEE's CMO and general manager of the atomization business unit, Keyi's herbal atomization products will create an open omni-channel marketing model for FMCG. In addition to existing e-cigarette stores, it will also vigorously expand pharmacy channels, health care products channels, convenience store channels, etc., to carry out comprehensive retail layout across all channels.

In recent years, the habit of using atomized products has gradually developed and has become a trend among young people. Herbal atomizing liquid products are a comprehensive application of technological modernization and traditional herbal technology. They add trendy cultural elements, novel usage methods and pure taste to give the ancient herbs new vitality. Step by step, we are entering the big health atomization market. COEE can be Yiyi herbal atomization. It is reported that the first batch of five herbal products will be launched at the end of February and are expected to become market darling.# p#pagination title #e#