TOFRE’s Breakthrough Under the Heat-not-burn Concept: Redefining HNB Through Pure Herbal Innovation

In June 2014, Philip Morris International (PMI) released the world's first heated non-combustible tobacco product IQOS. Once it was released, it quickly shook the position of traditional cigarettes in the international market and became a new driving force for the growth of the tobacco market.

However, heated and non-combustible products represented by IQOS encountered legal regulation when they entered our country. According to relevant laws and regulations of our country, any product containing characteristic ingredients of tobacco is subject to supervision under the Tobacco Monopoly Law. Domestic HNB heating cigarettes The production and sales of cigarettes are directly carried out by China Tobacco Company after legalization, and private enterprises have no opportunity to participate.

Under this circumstance, low-temperature herbal products under the concept of heating without burning took advantage of the trend. They complied with the general trend of health and quality, perfectly integrated market demand, accurately grasped the domestic situation, and gradually embarked on the stage of heating without burning, creating a new era.

With the rapid development of the market, low-temperature herbal brands are emerging one after another. It is no easy task to stand out among many competing products.In such an environment,"TOFRE", as a new brand that promotes the development of the consumer market of heated non-burning non-smoking products, has attracted a lot of attention from the outside world.

TOFRE's road to breaking the game

TOFRE is a low-temperature herbal medicine brand owned by Sichuan Jinzhoutuo Biotechnology Co., Ltd. TOFRE is developed as "TOBACCO FREE", which means that all products are developed based on zero tobacco. It can also be simply pronounced as TOFree, which is intended to create another possibility for freedom based on zero tobacco ingredients, another new definition of freedom.

Sichuan Jinzhoutuo Biotechnology Co., Ltd. is the only company in Sichuan Province that produces the concept of heating and non-burning productsAs early as 2016, the laboratory background has been conducting research and development on the application of herbal substrates in the field of HNB products, and has united the domestic high-quality raw material base to develop the application possibilities of high-quality herbal properties, hoping to launch lower risk alternatives among smoking addictive products. After years of investment, significant results have been achieved in smoke-free alternatives.

Before landing in the domestic market, TOFRE product quality standards have been certified by relevant EU authorities and are the first to be launched in the European market., product attributes and experience have been recognized by local consumers, and have been accumulated through refined product development and reputation.

In November 2021, for the domestic market, TOFRE launched a new one for the first time in order to give domestic users a new and elegant enjoyment.Classic Original Fragrance SeriesVirginia One and Mixed Classic are two original products inspired by the traditional cigarette style and charm;

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Also launchedColorful and luxurious pearl seriesIce Heart Melon, Blueberry Alcohol, Cold Soak Oolong, Glacier Mint, Four colorful flavors bring wonderful luxuryFor a moment, while giving the flavor, it adds enjoyment to the taste buds, making it more novel and has endless aftertaste.

The fragrance fragrance of the TOFRE series products is developed by 9 special fragrance experts. They undergo strict internal testing and polishing before production, fully ensuring that users can get a high experience while providing healthier smoking options.

TOFRE is different from the HNB granules and HNB herbal (non-tobacco) sheet technology commonly used in low-temperature tobacco products on the market.The entire series uses independent ultra-micro porous honeycomb technologystructureThere is no need to set up a cooling section. The ultra-micro porous honeycomb technology structure allows the base material to release fragrance directly through the honeycomb structure after heating.The smoke and aroma more perfectly present the taste and experience of traditional cigarettes, and the unique baking and shaping process can ensure that after the cigarette cartridge is inserted into the heating sheet and heated, there will be no smoke residue on the equipment, which maximizes the ground. Considering health, environmental protection and safety, a high-quality smoking experience is achieved, fully meeting consumers 'quality needs, and is friendly to itself and the surrounding environment.

Defining new industry standards with high quality

On November 26, 2021, the State Council issued a revision of the "Regulations on the Implementation of the Tobacco Monopoly Law of the People's Republic of China", which will further formalize the future development pattern of the e-cigarette industry. Among them, the standards require enterprises to produce "qualified products" that meet the requirements of all walks of life., put forward stricter requirements.

As a new brand of low-temperature herbal medicine, TOFRE takes raw material quality as its core standard and builds a stable and safe raw material system with a high-quality herbal raw material base in the United Nations. Through strict supply chain screening mechanism,Form the first protection for product quality.

TOFRE takes an independent product technology path as the standard. Cigarettes are formed in one go through baking, microwave sterilization, food-grade drying procedures, and multiple all-round quality inspections to ensure that the product can meet multiple factory requirements.#p#Page Title #e#This is the second line of protection for TOFRE quality.

The TOFRE low-temperature herbal medicine series products have been certified by many authoritative testing institutions such as CNAS and TPD. Smoke bombs have zero formaldehyde emission, zero tar hazard, zero tobacco components, and a comprehensive harm reduction rate of 95%, effectively achieving the goal of harm reduction and making "harm reduction" is not just a gimmick.

The TOFRE team efficiently integrates resources, views the future market from an international perspective, continuously enhances its own strength, pays attention to technological innovation and quality improvement, and always adheres to the core concept of "INNOVATE FOR SMOKING BETTER" as its product, putting consumers 'experience and health benefits. Put the same important position, hoping to bring a better and healthier lifestyle to the smoker community.

In the future, TOFRE will continue to deepen the low-temperature herbal medicine industry, and will continue to launch multiple series of products with "lower risk" and "higher experience" for consumers with different smoking methods.