The introduction of new regulations on domestic e-cigarette supervision is bringing about a series of changes. For example, companies are paying more attention to improving product quality and investing in research and development. For example, domestic brands are accelerating their strategic layout for overseas development. Let's take a look at which China e-cigarette brands have embarked on the road to sea.

1. Relx

At present, Yueshi International has reached cooperation with many top international distributors and well-known global and local retail chains such as Carrefour, 7-11, and Alfamart, and has set up offices and locations in 21 countries and regions; it maintains a leading position in Southeast Asia, New Zealand and other regions; At the same time, the Yueshi brand's share in developed countries such as the United Kingdom and Spain has also continued to increase.

It is understood that Yueshi's overseas exploration first began in 2019. Half a year after entering the Southeast Asian market, Yueshi has occupied the first place in the local e-cigarette market and quickly accumulated millions of consumers in more than 40 countries around the world. In 2021, the new company "Yueshi International" responsible for Yueshi's overseas business was officially established, and global development accelerated again.# p#pagination title #e#

2. Boulder

As a company with a Chinese background, Platinum Group was founded in 2013.As of June 2021, Platinum operates more than 5000 specialty stores in the China market, and retail terminals cover more than 120,000 points of sale. Platinum products are sold at more than 30000 retail terminals in the United States, with particularly leading coverage at gas stations in the central United States.

On January 7, Guangdong Jinlaite Electric Co., Ltd. announced that its wholly-owned subsidiary Jinlaite Intelligent signed the "Belt and Road" Strategic Cooperation Framework Agreement with the domestic electronic atomization brand Platinum. Platinum authorized Goldlaite to work in the "Belt and Road" countries exclusively sell Platinum e-cigarette products. During the authorization period, the GMV target of Boulder's authorized products in the distribution area of Party B shall not be less than US$10 million (or RMB 63 million).

#p#Pagination Title #e#3. Myst Labs

Hifog has been sold in international markets such as the United Kingdom, the United States, Canada, the Philippines, and Malaysia. In the UK, Xiwu has settled in 36 large shopping malls and 300 e-cigarette retail stores across the UK, including the famous high-end department store Selfridges. It has also settled in British public hospitals, becoming the first batch of e-cigarette products in the UK that can be purchased with medical insurance.

4. Magic Flute MOTI

Under the new opportunity of the entire industry focusing on the sea route, the domestic leading brand MOTI recently stated that it will continue to accelerate its global layout and business expansion with scientific research innovation and high-quality products as the dual driving force, and is committed to serving the country and the e-cigarette industry. Sea trade makes greater contributions.

#p#Pagination Title #e#It is reported that MOTI Magic Flute has been in export exploration and practice for more than 10 years. Its current business covers 35 countries and regions around the world, has 10W + outlets of various types around the world, and has established an independent platform for leading e-commerce in North America.

MOTI Magic Flute believes that China atomizing e-cigarette companies going abroad is a global competitive challenge for high-tech industries, and scientific research innovation and high-quality products are the key to going abroad.

5. Pomelo YOOZ

As early as the beginning of 2019, YOOZ Youzi had launched an overseas market plan internally. In March 2021, Youzi announced that the overseas team built over two years would officially go to sea.

In YOOZ's early exploration of overseas markets, its own complete supply chain supported YOOZ grapefruit's global business expansion. In the early stage, YOOZ built an overseas trade team in China on one hand, and established its own localized customer service platform overseas on the other. After a long period of working in two teams and platforms, YOOZ Youzi has finally formed a support fortress that can rely on itself to compete in overseas markets. Its business has penetrated many regions such as Europe, America, and Southeast Asia.# p#pagination title #e#

6. Only vitavp

While making efforts in the domestic market, it is also simultaneously making efforts in foreign market channels. On the one hand, it covers countries with high penetration and acceptance of e-cigarettes, such as Europe, America, Japan and South Korea, and Southeast Asia; on the other hand, it deeply covers "hookah" countries with high popularity.

Liu Dongyuan said: The most fundamental reason behind optimistic about the global development of e-cigarettes is that they are optimistic about the trend of upgrading e-cigarette consumption. This is an upgrade of consumers 'demands for health, safety and comprehensive experience, and is a necessity for development. However, in the process of globalization, it does not pursue blind expansion, but gives priority to issues such as the development potential of the local market, regulatory policies and matching of existing resources.

#p#Pagination Title #e#7. Snow plus Snowplus

Xuejia has completed its overseas core market layout and is making every effort to accelerate the deployment of overseas channels. Currently, Xuejia has sales layouts in more than a dozen countries and regions including North America, South Korea, and Southeast Asia. Xuejia plans to increase its international sales in the next year. The proportion increased to 50%.