E-Cigarette Industry Map: 2021 Research Report on China’s E-Cigarette Development Level
Data shows that vaping penetration continues to grow across countries worldwide, with global e-cigarette retail sales rising from US$16.1 billion in 2016 to US$45.3 billion in 2020. In 2021, China’s e-cigarette industry reached a market size of RMB 116.0
Data shows that the penetration rate of e-cigarettes in various countries around the world continues to grow, and global retail sales of e-cigarettes have increased from US$16.1 billion in 2016 to US$1.1 billion in 2020.$45.3 billion。In 2021, the market size of China's e-cigarette industry will reach 116 billion yuan, with a high proportion of foreign exports.
Analysts at AiMedia Consulting believe that as policies and regulations become clearer, e-cigarettes will gain greater room for growth. It is expected that the size of China's e-cigarette market will reach 2023.295.27 billion yuan。However, as an addictive product that strictly limits users to adults, e-cigarettes have experienced many discussions and criticisms. Actively fulfilling their social responsibilities in the future will become an inevitable choice for e-cigarette companies.
This report investigates companies/brands/cases Yue Shi, Simmore #p#Pagination Title #e#Report's core viewsIn 2021, the market size of China's e-cigarette industry will exceed 110 billion yuan Data shows that the penetration rate of e-cigarettes in various countries around the world continues to grow, and global retail sales of e-cigarettes have increased from US$16.1 billion in 2016 to US$45.3 billion in 2020. In 2021, the market size of China's e-cigarette industry will reach 116 billion yuan, with a high proportion of foreign exports. As a domestic e-cigarette manufacturing center, Shenzhen Bao 'an has more than 14,000 related companies. More than 90% of the country's e-cigarettes are produced here and go global. The scientific research results of e-cigarettes continue to deepen, and upgrading R & D technology has become an inevitable trend. The scope and depth of research on e-cigarettes continue to expand. Researchers have conducted a large-scale social survey on the smoking cessation effects of e-cigarettes, and research on possible adverse reactions of e-cigarettes has made progress. Topics such as epidemiological research, management and rule of law research on e-cigarettes have entered the eyes of researchers. Upgrading R & D technology and promoting the healthy development of the industry have become the general trend. The e-cigarette industry is gradually moving towards standardized development, and protecting the rights and interests of minors is the key As an addictive product that strictly restricts users to adults, e-cigarettes have experienced many discussions and criticisms, and actively fulfilling their social responsibilities has become an inevitable choice for e-cigarette companies. At present, companies have begun to take action to use technical means to prevent minors from purchasing and protect the rights and interests of minors. In addition, we actively expand overseas markets and enhance the competitiveness of enterprises in the international market; actively cooperate with the state to formulate industry standards related to e-cigarettes, etc. Through scientific management and corporate self-discipline, China's e-cigarette industry is gradually developing towards standardization. In terms of management systems, various countries have introduced corresponding e-cigarette management systems, and the protection of minors is a key content of e-cigarette policies and regulations. Excerpts from the report Global e-cigarette retail sales are expected to reach US$86.7 billion in 2023 Data shows that the global retail sales of e-cigarettes have maintained rapid growth since 2016. In 2020, the global retail sales of e-cigarettes reached US$45.3 billion, a year-on-year increase of 28.7%, and an increase of more than 1.8 times compared with 2016. It is estimated that the global retail sales of e-cigarettes will reach US$86.7 billion in 2023. Analysts at AiMedia Consulting believe that different countries have different control policies on e-cigarettes. E-cigarette sales in countries relatively open to e-cigarettes are the main driving force for the growth of global e-cigarette retail sales.# p#pagination title #e#
Global e-cigarette industry chain map
The global e-cigarette industry chain includes upstream raw materials, midstream manufacturing and brands, and downstream sales. Representative companies in the battery industry on the upstream raw material side are Samsung and Sony, which have performed strongly in the power supply and battery fields of all electronic products. In the field of chips, the main e-cigarette chip manufacturers include EVOLV DNA, Yihai Electronics, etc.; there are many tobacco oil brands, including V2, Halo and other well-known foreign brands. International e-cigarette brand companies in the middle reaches include RELX, JUUL, VUSE, etc. Downstream cross-border e-cigarette brand agents are represented by 40th Avenue and Langyan Tianxia.
In 2021, the market size of China's e-cigarette industry will reach 116 billion yuan
According to iiMedia Research, the market size of China's e-cigarette industry in 2021 will be 116 billion yuan, a year-on-year increase of 1.7 times. Among them, export sales are the main market for e-cigarette sales. Analysts at Ai Media Consulting believe that as policies and regulations become clearer, e-cigarettes will gain greater room for growth. It is expected that the size of China's e-cigarette market will reach 295.27 billion yuan in 2023.
Map of China's e-cigarette industry chain and typical enterprises
The industrial chain of e-cigarettes includes upstream raw materials, midstream manufacturing and branding, and downstream sales. The upstream raw material end includes batteries and chips necessary for electronic products, as well as spices, tobacco oils and atomizers unique to e-cigarettes. Representatives of the former are Yiwei Lithium Energy and Yihai Electronics. The latter include V2 Tobacco Oil, Bolton Group, etc. The manufacturing end of the midstream mainly includes third-party independent factories and brand-owned factories. The representative of the brand-owned factories is Yueshi Factory. The downstream sales end is mainly divided into brand stores and other retail stores, which are the main channels for offline sales of e-cigarettes.
Statistics on exports, employment, and technical patents of the e-cigarette industry #p#pagination title #e#
According to iiMedia Research, China's e-cigarette exports in 2020 were approximately RMB 34.42 billion. Exports in 2021 will be approximately RMB 101.50 billion. The number of employees in upstream and downstream enterprises in the domestic e-cigarette industry exceeds 4 million. As of October 2021, there are a total of 23197 e-cigarette invention patents in China.
Development status of e-cigarette industry in Shenzhen
The e-cigarette industry includes the design, manufacturing, sales and extension fields of e-cigarettes and related industry associations. The overall development speed of Shenzhen's e-cigarette industry has accelerated rapidly since 2019. In 2019, the number of new companies was 1961, a year-on-year increase of 59%. In the past three years, the number of new companies totaled 7186, accounting for the total number of e-cigarette companies in Shenzhen. 48.7%.
Analysis of the situation of listed e-cigarette companies in Shenzhen
At present, there are 74 listed companies related to e-cigarettes in Shenzhen. Simmore, a representative company in the industry, was listed on the Hong Kong Stock Exchange in July 2020, and Fog Core Technology was listed on the New York Stock Exchange in January 2021.
Analysis of the advantages of Shenzhen's e-cigarette industry
China's e-cigarette manufacturing industry chain is mainly concentrated in Shenzhen, mainly because Shenzhen has three basic advantages. First of all, Shenzhen has a good business environment, laying the foundation for the initial development of the e-cigarette industry. Secondly, the agglomeration effect of the entire industrial chain and high-density market distribution are Shenzhen's unique industrial advantages. Moreover, the continuous increase in demand for e-cigarettes in the international market is one of the main driving forces for the rapid growth of Shenzhen's e-cigarette industry. Good geographical advantages provide a strong guarantee for e-cigarette brands to go abroad.
2020-2021 Main Achievements of Electronic Cigarette Research in China in 2009 #p#Page Title #e#
Data shows that from 2020 to 2021, my country's core journals included a total of 49 documents with the keyword "e-cigarettes". Among them, experimental research documents have the largest number, with 21, followed by theoretical research and explanatory research, with 13 and 9 respectively. Although the research topics are different, the research conclusions generally agree that although the use of e-cigarettes is still harmful to health, the harm is reduced compared to the direct use of cigarettes.
Different attitudes of various public health organizations towards e-cigarettes
UK e-cigarette management system: recognizes e-cigarettes 'harm reduction and substitution effect
The UK more recognizes the substitution effect of e-cigarettes on cigarettes, has a relatively open attitude towards e-cigarettes, and the promotion of relevant policies is rapid. 2011-2013 In 2008, the British government listed e-cigarettes as a cigarette substitute. Since 2014, the UK has refined the management of e-cigarettes and banned the sale of e-cigarettes to minors. In 2020, the British government introduced new tobacco product management regulations after withdrawing from the EU. In 2021, the UK's National Health Service (NHS) announced that it will use e-cigarettes as a prescription drug to help smokers quit smoking.
EU e-cigarette management system: scientific management rather than prohibition
As the EU market with the longest history of e-cigarettes development, e-cigarettes have been included in the "Amendments to the Draft Tobacco Products". After 2016, e-cigarettes and related products began to be regulated under Chapter 20 of the TPD. The content is generally to strengthen management rather than restrictions, which not only affirms the legal market status and safety of e-cigarettes, but also points out the long-term development direction of e-cigarettes for e-cigarette practitioners and consumers.
U.S. e-cigarette management system: PMTA review as the core
The U.S. e-cigarette management policy is a process of gradual improvement. As the world's largest e-cigarette market, the FDA requires e-cigarette companies to conduct a PMTA (Tobacco Product Market Access Application) review before products are launched. In October 2021, the FDA passed the PMTA review of three e-cigarette products for the first time because "there is data to prove that these three products are more likely to be used by smokers to reduce their risk of tobacco harm."# p#pagination title #e#
New Zealand's e-cigarette management system: encouraging adult smokers to replace
New Zealand proposes to achieve smoke-free nationwide by 2025, that is, the proportion of smokers nationwide will be reduced to below 5%. In order to achieve this national smoke-free goal, New Zealand enacted a series of new bills in 2020, including the "Smoke-Free Environments and Controlled Products Exemption from Steam and Mist Amendment" for e-cigarettes. The new bill makes special provisions on the protection of minors and the specific sale of e-cigarettes, focusing on making e-cigarettes an affordable and attractive alternative for adult smokers and making it unlikely that minors will start using e-cigarettes.
China's e-cigarette management system: promulgation of national standards and special management measures
my country has introduced a number of relevant policies to improve the supervision of the e-cigarette industry. In 2017, it clarified the identification and inspection standards for some new cigarette products. In 2018, it proposed to strictly prohibit the sale of e-cigarettes to minors. In 2019, it introduced new regulations to avoid e-cigarettes. Infringement of minors. In 2021, the country has successively promulgated a number of new regulations on the management of e-cigarettes, issued a draft for comments on national standards and special management measures for e-cigarettes, and the standardized development of the industry has been accelerated.
China's e-cigarette companies actively fulfill their responsibilities to protect the rights and interests of minors
After the release of a series of policies prohibiting minors from purchasing and contacting e-cigarettes, China e-cigarette companies actively responded to policy calls and launched a series of minor protection plans, representative of which are Yuexie's "Guardian Plan" and "Sunflower System."
Analysis on the development trend of China's e-cigarette industry
#p#Pagination Title #e#Actively fulfilling multi-dimensional social responsibilities is an inevitable trend in the e-cigarette industry
E-cigarette companies have their own corporate social responsibilities in many aspects such as protection of minors, environmental protection, markets, employees, and communities. Actively fulfilling their responsibilities is an inevitable trend in the future development of the e-cigarette industry. At present, some e-cigarette companies have begun to fulfill their responsibilities and are actively fulfilling a series of social responsibilities such as the protection of minors and environmental protection in their own way.
The management system is gradually improving, and the industry standard system is gradually established
In terms of industry norms, e-cigarette companies actively cooperate with the construction of the national industry standard system to strictly control the quality of e-cigarettes. In addition, since copycat and universal distribution products that do not meet the standards began to circulate on the Internet after the ban on online sales, various companies are also actively joining forces with regulatory agencies to jointly crack down on substandard counterfeit and shoddy products.
Technological research and development continues to be upgraded to promote new breakthroughs in Basic scientific research
Among technology developers, data shows that there are a total of 774 valid invention patents for e-cigarettes from 2020 to 2021, of which the largest patent type is the overall design, that is, the design of a different structure of e-cigarettes, with a total of 218 patents. This is followed by nebulizers and supporting components, with 130 and 70 respectively. Among invention patents, the number of iterations and innovations for the overall technology or some functional modules of e-cigarettes is much higher than that of invention patents in the direction of tobacco (18). The e-cigarette industry has invested heavily in R & D and innovation and produced considerable results, supporting the sustainable development of the entire industry.
Leading companies occupy the upper reaches of the global industrial chain and compete with global tobacco giants
In terms of industrial development, as the two largest e-cigarette companies in China, Simore's revenue in 2020 reached 10 billion yuan, a year-on-year increase of 31.5%, and Yuexie's revenue was 3.82 billion yuan, a year-on-year increase of 1.47 times. While revenue is growing rapidly, leading e-cigarette companies have accelerated their pace of international market expansion and enhanced their global competitiveness. At present, Simmore's products have been sold to many countries such as the United States, Japan and Europe, and Yuexie products have also been sold to many overseas countries. In the global e-cigarette market, China's e-cigarette ranks sixth in the world, and leading domestic e-cigarette companies are gradually joining the competition with global tobacco giants.
