Leading European E-Liquid Brand Alfaliquid Enters the U.S. Market on France’s National Day
New York, July 30, 2016 /PRNewswire/ -- Gaïatrend, a leader in the e-cigarette industry and a leading manufacturer of e-liquids in Europe, announced today that it has entered the U.S. market. Despite the recent new regulations from the FDA regarding e-cigarettes, Gaïatrend USA has chosen to launch its leading brand, Alfaliquid, in the U.S. to seek brand development in the international market and to extend its excellent tradition from Europe to the North American market.
Alfaliquid currently holds over half of the e-liquid market share in France, thanks to its diverse range of high-quality e-liquids with unique flavors, while the company strictly adheres to health and safety regulations at every stage of production. Alfaliquid achieved early success in Europe. Since 2010, Alfaliquid's products have been developed by flavor master Xavier Martzel. Xavier Martzel is the son of Gaïatrend founder Didier Martzel and the brother of Gaïatrend's production manager Olivier Martzel. Xavier is a professionally trained "e-cigarette expert," following standards similar to those of top chefs or renowned perfumers, creating exquisite and delicate blends that satisfy the most discerning palates. Unlike many e-liquids on the market, Alfaliquid's products are certified to be free of diacetyl, acetyl, propylene glycol, ethyl acetate, formaldehyde, acetaldehyde, or propionaldehyde. Alfaliquid's products use certified food-grade flavorings, with raw materials sourced from nature and plants.
Arnaud Dumas de Rauly, President of Gaïatrend USA, stated: "We are excited to launch Alfaliquid in the U.S. Gaïatrend originates from a culture where e-cigarettes are recognized and not criticized. Given our roots in France, the new FDA regulations, and the public controversy surrounding e-cigarettes, we believe that France's National Day is the ideal time to enter the U.S. market. Our mission is to educate vapers and unite and encourage them to say no to unreasonable regulations while providing a high-quality product that not only serves as a smarter choice but can also be enjoyed by adult consumers worldwide."
The company will initially launch nine flavors through Alfaliquid's Heritage, Harvest, and Reserve e-liquid series, including Tropical, Bartlett Apple, and Classic Leaf (the most popular e-liquid flavors in France). Alfaliquid will offer five nicotine concentrations for each flavor, including "zero nicotine." The retail price for each bottle of Alfaliquid will be $22.90. For more information about Alfaliquid, the company's products, or wholesale programs, please visit: www.alfaliquidusa.com.
