Is IQOS Really Good?
IQOS is a heated tobacco product developed by Philip Morris International, one of the world’s tobacco giants. To date, IQOS has gained more than five million users worldwide, and that number continues to grow year by year. It can truly be called a pioneer
IQOS is a heated tobacco product (HNB) under the international tobacco giant Philip Morris International. As of now, IQOS has over five million consumers worldwide, and this number is growing year by year, making it a pioneer in the heated tobacco product category!
In 2004, e-cigarettes entered our lives as an alternative to traditional cigarettes. A decade later, HNB quickly became popular in Japan, becoming an indispensable item for many smokers. E-cigarettes were once highly anticipated by many smokers, but the results were disappointing, with a lot of misleading advertisements. As a result, many companies fell into traps, causing the entire industry to face significant challenges. Since the launch of Philip Morris International's heated tobacco e-cigarette, the terminology around quitting smoking has shifted to harm reduction or substitution, and the e-cigarette industry seems to have found new hope. The benefits of heated tobacco e-cigarettes have been mentioned in several previous articles, so I won't elaborate further here. Although IQOS's market expansion speed has slapped many people in the face, questions about IQOS continue to be raised.
The success of IQOS has directly promoted the development of heated tobacco products and even sparked a wave of entrepreneurship in this sector. Many tobacco companies, traditional e-cigarette businesses, and other smart hardware companies have rushed into the heated tobacco market, launching their own heated tobacco devices. Nevertheless, in terms of product technology, user experience, and market expansion, they have consistently struggled to keep pace with IQOS.
Is IQOS really good?
The emergence of e-cigarettes was originally a health concept product (although it has now largely become an entertainment tool), coupled with the once-miraculous advertisements (those who have taken a train probably know how much people can exaggerate), it was highly anticipated by smokers. For a few years, e-cigarettes were indeed very popular, but the results of this trend have been less than satisfactory. In recent years, Marlboro's heated tobacco e-cigarette IQOS has attracted attention both inside and outside the industry. Its high-end appearance and solid quality have won countless fans, and compared to other health products, its price is considered affordable, although it was once hyped to exorbitant levels domestically. The saying goes, "people fear the product, pigs fear the growth," and heated tobacco e-cigarettes are no exception to this fate. So, how does the product IQOS actually perform?
No tar or harmful components
For readers who have seen my previous articles, you should have a good understanding of IQOS and the heated tobacco e-cigarette industry. Here, I will briefly discuss tar.
Tar is a stable compound, and since it has high stability, its harmfulness is also persistent. Unlike traditional cigarettes, IQOS does not burn; there is no open flame or ash. During the heating process of the tobacco stick, the temperature is controlled at around 300 degrees Celsius, which reduces harmful substances by 90% compared to traditional cigarettes, and it contains almost no tar (a small amount of tar may adhere to the heating element during use).
Thus, it no longer brings inconvenience to oneself and those around them. Of course, heated tobacco e-cigarettes are not completely harmless; they are just a very effective harm reduction product. Friends around me have reported that after using IQOS, they no longer cough at night, which speaks volumes.
Effectively reduces the harm of secondhand smoke
The heated tobacco e-cigarette IQOS, which is popular in Japan, has a taste very close to that of traditional cigarettes. For some smokers who prefer lighter flavors, it can even be a perfect disguise. However, its working principle is completely different from that of traditional cigarettes. Traditional cigarettes are directly ignited, reaching temperatures of 800 degrees Celsius, while IQOS heats the special tobacco sticks using a heating element inside the device, with advertised temperatures around 350 degrees Celsius. My tests show temperatures around 300 degrees Celsius (I wonder if Philip Morris International intentionally misleads newcomers). At around 300 degrees, the smoke does not contain stable compounds like tar, thus eliminating the harm of secondhand smoke and the unpleasant odor of traditional cigarettes. Although the smoke volume is slightly smaller than that of traditional cigarettes, the stable taste is completely acceptable to smokers. This excellent taste, minimal odor, and lack of secondhand smoke harm make it highly recommended even in public places (of course, we should still remind ourselves to be considerate smokers).
Convenient to carry and high safety performance
IQOS has a shape similar to that of a cigarette, with a moderate size, making it very convenient to carry around, and there is no need to bring a lighter. You also don’t have to worry about regular security checks.
This brand's heated tobacco e-cigarette has distinct characteristics, maximizing the advantages of being compact, portable, and quick to use, while also being easy to operate, safe, and aesthetically pleasing, allowing users to feel more at ease and secure while using it.
Why is IQOS so good?
The saying goes, "It takes a long time to freeze three feet." In fact, the success of IQOS did not happen overnight. It is understood that Philip Morris International began secretly researching heated tobacco technology over ten years ago, making extensive preparations in terms of technological reserves, patent protection, and market channels. In terms of product technology alone, IQOS has created many technological barriers that make it difficult for competitors to replicate. Here are three aspects of these technological barriers for reference.
1. Reconstituted tobacco (tobacco sheets): The reconstituted tobacco used in IQOS differs significantly in physical indicators from that used in traditional cigarette manufacturing. This technology is only mastered by traditional tobacco companies and is exclusive to China National Tobacco Corporation.
2. Volatile flavoring substances, commonly defined as flavoring agents, are derived from tobacco leaves. Tobacco flavoring is a crucial factor in forming the brand style of cigarettes, and its formula is one of the core technologies of tobacco industry enterprises.
3. Electric heater: This type of product has exclusive characteristics; a machine from one brand is only suitable for its own brand's tobacco sticks. The heating curve of the machine is adjusted according to the thermal decomposition properties of the brand's unique tobacco sticks, and it is not simply a circuit bridge between heating components.
So, you should now have an idea of whether IQOS is good or not. However, currently, in China, if you want to buy IQOS, you can only find an agent to purchase it from Japan, as selling IQOS tobacco sticks domestically is illegal!
In 2004, e-cigarettes entered our lives as an alternative to traditional cigarettes. A decade later, HNB quickly became popular in Japan, becoming an indispensable item for many smokers. E-cigarettes were once highly anticipated by many smokers, but the results were disappointing, with a lot of misleading advertisements. As a result, many companies fell into traps, causing the entire industry to face significant challenges. Since the launch of Philip Morris International's heated tobacco e-cigarette, the terminology around quitting smoking has shifted to harm reduction or substitution, and the e-cigarette industry seems to have found new hope. The benefits of heated tobacco e-cigarettes have been mentioned in several previous articles, so I won't elaborate further here. Although IQOS's market expansion speed has slapped many people in the face, questions about IQOS continue to be raised.
The success of IQOS has directly promoted the development of heated tobacco products and even sparked a wave of entrepreneurship in this sector. Many tobacco companies, traditional e-cigarette businesses, and other smart hardware companies have rushed into the heated tobacco market, launching their own heated tobacco devices. Nevertheless, in terms of product technology, user experience, and market expansion, they have consistently struggled to keep pace with IQOS.
Is IQOS really good?
The emergence of e-cigarettes was originally a health concept product (although it has now largely become an entertainment tool), coupled with the once-miraculous advertisements (those who have taken a train probably know how much people can exaggerate), it was highly anticipated by smokers. For a few years, e-cigarettes were indeed very popular, but the results of this trend have been less than satisfactory. In recent years, Marlboro's heated tobacco e-cigarette IQOS has attracted attention both inside and outside the industry. Its high-end appearance and solid quality have won countless fans, and compared to other health products, its price is considered affordable, although it was once hyped to exorbitant levels domestically. The saying goes, "people fear the product, pigs fear the growth," and heated tobacco e-cigarettes are no exception to this fate. So, how does the product IQOS actually perform?
No tar or harmful components
For readers who have seen my previous articles, you should have a good understanding of IQOS and the heated tobacco e-cigarette industry. Here, I will briefly discuss tar.
Tar is a stable compound, and since it has high stability, its harmfulness is also persistent. Unlike traditional cigarettes, IQOS does not burn; there is no open flame or ash. During the heating process of the tobacco stick, the temperature is controlled at around 300 degrees Celsius, which reduces harmful substances by 90% compared to traditional cigarettes, and it contains almost no tar (a small amount of tar may adhere to the heating element during use).
Thus, it no longer brings inconvenience to oneself and those around them. Of course, heated tobacco e-cigarettes are not completely harmless; they are just a very effective harm reduction product. Friends around me have reported that after using IQOS, they no longer cough at night, which speaks volumes.
Effectively reduces the harm of secondhand smoke
The heated tobacco e-cigarette IQOS, which is popular in Japan, has a taste very close to that of traditional cigarettes. For some smokers who prefer lighter flavors, it can even be a perfect disguise. However, its working principle is completely different from that of traditional cigarettes. Traditional cigarettes are directly ignited, reaching temperatures of 800 degrees Celsius, while IQOS heats the special tobacco sticks using a heating element inside the device, with advertised temperatures around 350 degrees Celsius. My tests show temperatures around 300 degrees Celsius (I wonder if Philip Morris International intentionally misleads newcomers). At around 300 degrees, the smoke does not contain stable compounds like tar, thus eliminating the harm of secondhand smoke and the unpleasant odor of traditional cigarettes. Although the smoke volume is slightly smaller than that of traditional cigarettes, the stable taste is completely acceptable to smokers. This excellent taste, minimal odor, and lack of secondhand smoke harm make it highly recommended even in public places (of course, we should still remind ourselves to be considerate smokers).
Convenient to carry and high safety performance
IQOS has a shape similar to that of a cigarette, with a moderate size, making it very convenient to carry around, and there is no need to bring a lighter. You also don’t have to worry about regular security checks.
This brand's heated tobacco e-cigarette has distinct characteristics, maximizing the advantages of being compact, portable, and quick to use, while also being easy to operate, safe, and aesthetically pleasing, allowing users to feel more at ease and secure while using it.
Why is IQOS so good?
The saying goes, "It takes a long time to freeze three feet." In fact, the success of IQOS did not happen overnight. It is understood that Philip Morris International began secretly researching heated tobacco technology over ten years ago, making extensive preparations in terms of technological reserves, patent protection, and market channels. In terms of product technology alone, IQOS has created many technological barriers that make it difficult for competitors to replicate. Here are three aspects of these technological barriers for reference.1. Reconstituted tobacco (tobacco sheets): The reconstituted tobacco used in IQOS differs significantly in physical indicators from that used in traditional cigarette manufacturing. This technology is only mastered by traditional tobacco companies and is exclusive to China National Tobacco Corporation.
2. Volatile flavoring substances, commonly defined as flavoring agents, are derived from tobacco leaves. Tobacco flavoring is a crucial factor in forming the brand style of cigarettes, and its formula is one of the core technologies of tobacco industry enterprises.
3. Electric heater: This type of product has exclusive characteristics; a machine from one brand is only suitable for its own brand's tobacco sticks. The heating curve of the machine is adjusted according to the thermal decomposition properties of the brand's unique tobacco sticks, and it is not simply a circuit bridge between heating components.
So, you should now have an idea of whether IQOS is good or not. However, currently, in China, if you want to buy IQOS, you can only find an agent to purchase it from Japan, as selling IQOS tobacco sticks domestically is illegal!
