The Largest Domestic Vaping Manufacturer Is in Huizhou: Jirixiu Corporate Culture

Perfume showcases a woman's charm, while cigarettes create a classic image for men. In recent years, the number of smokers in China has been steadily increasing, nearing 350 million. Finding a healthier way to smoke and reducing the health risks of smoking to oneself and others has become a focus for health technology companies. <\/p>

In recent years, e-cigarettes have gradually gained popularity in Europe and America, becoming a new favorite among many smokers. They have a similar appearance to traditional cigarettes, a taste close to that of cigarettes, and a wider variety of flavors, allowing users to inhale vapor and experience sensations similar to smoking. E-cigarettes do not contain tar, suspended particles, or other harmful components, and manufacturers believe that e-cigarettes do not produce secondhand smoke. Some have called it a way to save this market, and many tobacco companies have begun to transition to e-cigarettes. However, the world's largest e-cigarette manufacturing plant is located in Huizhou, owned by Altria, the parent company of the Marlboro brand. Do smokers in Huizhou know this? Huizhou Jirixiu Technology Co., Ltd. has become a leader in the global e-cigarette manufacturing industry due to its stable quality, high level of automation, and the largest number of patents. <\/p>

Recently, Huizhou Jirixiu Technology Co., Ltd. held a Spring Festival gala for the Year of the Sheep, a visual and auditory feast welcoming the New Year, showcasing a unique "cultural and martial arts" corporate culture while raising awareness about the hazards of smoking and secondhand smoke. <\/p>

　　“Cultural and Martial Arts” Showcases Unique Corporate Culture<\/p>

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　　Did you think that accountants are all rigid and cold, meticulously counting every penny? You are mistaken. The performance by the finance department of Jirixiu Technology, titled "No, No," breaks the traditional image of finance with a lively tune and cute dance moves, showing that even finance uncles can present perfectly; the young employees on the production line also have their own unique charm! The modern dance "Roar" is full of energy, interpreting their exclusive Hip Hop culture; recitations like "Jirixiu, I Sing for You" and solo performances with live painting like "Father" express the unique cultural heritage of Jirixiu Technology. <\/p>

　　Going Public in the U.S.   The First Chinese E-Cigarette Stock<\/p>

　　If the gala showcased Jirixiu Technology's soft power, then its hard power is an impressive report card. According to relevant company officials, Huizhou Jirixiu Technology submitted an IPO prospectus to the U.S. Securities and Exchange Commission (SEC) on November 14, 2014, aiming to raise up to $125 million. Once successfully listed, it will become the first Chinese e-cigarette company to go public in the U.S. <\/p>

　　Data shows that Jirixiu Technology's total revenue in the first nine months of last year increased by 50.19% year-on-year to $87.573 million, with revenue from the U.S. business at $80.021 million, accounting for 91.3% of total revenue; revenue from the EU business was $7.418 million, accounting for 8.5%; revenue from Asia and other regions was $134,000, accounting for 0.2%; net profit in the first nine months soared by 80.07% to $18.414 million. <\/p>

　　Jirixiu Technology Speaks with Quality, Using Technology to Solve Smoking Issues<\/p>

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　　Jirixiu Technology's carefully designed e-cigarette atomization devices and structural solutions have obtained over 2,000 international and domestic patents (including 79 for Ekmizer) and have received high recognition at the first China International E-Cigarette Expo (CECMOL), showcasing Jirixiu Technology's exquisite product craftsmanship. According to Jirixiu Technology's chairman, Liu Qiuming, controlling harmful components in cigarettes, reducing the production of secondhand smoke, and creating safe and high-quality e-cigarettes is the production purpose of Jirixiu Technology, providing customers and smokers with the highest quality health e-cigarette products and the best user experience to meet the growing demand in the domestic and international e-cigarette markets. <\/p>

　　Using Huizhou as a Starting Point to Prepare for the Chinese Market <\/strong><\/p>

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　　E-cigarettes are popular in the European and American markets, but they are relatively unknown in China. In a market where the acceptance level among mature smokers is still under investigation, Jirixiu Technology uses Huizhou as a starting point to explore market demand and adjust future marketing strategies and product innovations. Given that Huizhou is a unique city transitioning from a first-tier to a third-tier city, Jirixiu Technology has established the largest e-cigarette production base in China in Huizhou Shuikou, integrating the internet and actively engaging on various domestic media platforms. They have also set up direct sales points in major shopping malls in Huizhou to present Jirixiu e-cigarettes to consumers in the most direct and convenient way. #p#分页标题#e#