Are there many RELX offline stores? How is the experience?

Today, with the rapid development of the internet economy, many retail industries already have their own online sales channels, while RELX has instead focused on developing offline brick-and-mortar stores. Many internet users believe this approach could affect e-cigarette sales. In fact, the development of RELX offline stores may not be a bad thing for the RELX brand at all.

Dual online and offline sales channels are now the norm in many industries. For e-cigarettes, since the two ministries issued the No. 1 e-cigarette notice in November 2019 banning online sales, users have only been able to purchase through offline channels. For vaping brands that relied on online sales, this undoubtedly meant losing an important link for communicating with users and receiving feedback. Therefore, the offline store model also provides merchants and users with a new place to interact, and the in-store user experience has become even more important.

Since the beginning of 2020, RELX has opened a number of offline flagship stores, aiming to make them hubs for brand culture and bridges connecting fans with the brand, while providing users with personalized spaces to explore and experience the products and helping set new service standards for the industry. At present, the number of RELX flagship stores is not especially large, but from its announced 361 Plan—subsidizing RMB 600 million to open 10,000 specialty stores over the three years from 2020 to 2022—we can clearly see RELX’s attitude and determination in developing its offline business.

For a brand, physical stores largely represent its quality and can also showcase its style. RELX offline stores are designed to be simple and elegant without losing their uniqueness. Whether it is the interior design, product displays, or staff service, everything is aimed at providing customers with a better experience. Another advantage of offline stores is that customers can try products on site, and after-sales follow-up service is also more convenient, allowing users to shop with greater peace of mind.

Overall, RELX’s current offline layout is intended to provide customers with more convenient purchasing services and a better in-store experience. Real user feedback is right in front of the brand, and user needs can be heard directly, making this a positive model for both RELX and its customers. If you are also a RELX fan, or if you are interested in vaping devices, visit a RELX offline store to try it out and get to know and understand the brand up close. Make smoking more stylish.