Japan Tobacco’s Logic Vape Sales Surge 20%
Retailers reported that a new in-store display promoting Japan Tobacco International’s Logic vape products has driven a 20% sales spike. The built-in gantry display gave retailers dedicated shelf space for JTI’s Logic brand as well as competitor products.
Retailers report that Japan Tobacco International's new electronic cigarette product promotion has led to a 20% surge in sales.
The display is built into a gantry and provides space for retailers to showcase JTI's brand alongside competitors' products. Dee Sedani, a one-stop shop owner in Matlock, Derbyshire, is one of three retailers trialing the display, which has already shown a significant increase in sales. "Previously, we had our vaping products under the counter and they weren't really visible, but now it’s built into an actual gantry that customers really like. I’ve definitely seen an increase in sales, estimating about a 20% rise," he told Retail Express. The display is also being trialed by Aryan Mel, owner of Londis in Oldham, and Jet St. Michael's in Birmingham. "I think this is an important step for electronic cigarettes and tobacco on the website's back wall. Japan Tobacco International's approach creates space that allows me to showcase a wider range of products."
