National E-Cigarette Roadshow Raises the Banner of Cross-Industry Collaboration

“The 2016 Reed Exhibitions E-Cigarette Roadshow” kicked off on June 25, with Reed Exhibitions achieving success at the Shanghai stop. On July 27, the Beijing stop reignited excitement, with numerous exhibitors and attendees participating enthusiastically. The Shenyang stop of the Reed Exhibitions E-Cigarette Roadshow concluded successfully at the Night Unending Performing Arts Bar on August 27. On the day of the roadshow, over 20 exhibitors showcased their products, facilitating multiple transactions, and thousands of attendees participated in the vapor carnival.

The Shenyang roadshow featured a rich array of cross-industry elements, including performances by the Steam Kung Fu and Steam Empire Circle teams, as well as Northeast Er Ren Zhuan, and the LCK team presenting street dance and rap shows. This cultural collision sparked interest in exploring more e-cigarette consumer groups.

During the corporate theme show segment, several exhibitors launched new products and generously gifted local players. At the end of the event, Reed Exhibitions also gave away round-trip tickets to Shenyang, inviting lucky attendees to participate in the Shenzhen exhibition from October 20-23.

The Shenzhen Gifts and Home Exhibition will be held from October 20 to 23 at the Shenzhen Convention and Exhibition Center, where over 3,000 exhibitors will showcase the latest trends in gifts and home products. The Reed Exhibitions International E-Cigarette Roadshow, as a highlight of the exhibition, successfully promoted quality exhibitors nationwide, further enhancing their international visibility and embedding e-cigarette culture into the community, thus expanding the e-cigarette consumer base.

This year's e-cigarette exhibition will be held in Hall 3 of the Shenzhen Convention and Exhibition Center. Reed Exhibitions has joined forces with Qu Cheng Exhibition to form a strategic alliance, serving the development of the entire e-cigarette industry and jointly creating a new landscape for the e-cigarette sector, aiming to develop new channels in the gift industry for the e-cigarette market and vigorously expand both domestic and international markets.