Why Are RELX 3rd Generation Lingdian Cartridges So Expensive?
When talking about the RELX 3rd Generation Lingdian, what words come to mind to describe it?
"Smart?" "Trendy?" "Technological?" Perhaps these words are not enough to praise the RELX Lingdian. It can be said that among RELX's fifth-generation products, Lingdian is nearly perfect. If one had to find a flaw, it would be one word: expensive!
The high cost of the RELX 3rd Generation Lingdian is not only reflected in the price of the device but also in the cost-effectiveness of the pods.
Image of RELX 3rd Generation Lingdian
This has left many users puzzled. If the device is expensive, that can be understood. After all, Lingdian is a technology-driven product, and a higher price is justifiable. But why are the pods so expensive? Many Lingdian users have exclaimed, "I can afford the Lingdian, but I can't afford to use it."
Let's take a look at the parameters of the RELX Lingdian pods:
It can be seen that the capacity of the RELX Lingdian pods is 1.5ml. Users familiar with other generations of RELX products should know that this figure means that the Lingdian pods have a lower capacity compared to other products.
Moreover, the official price of the RELX Lingdian pods is 99 yuan for a box of 2. In contrast, the pods for other generations of RELX products are almost all priced at 99 yuan for a box of 3. (Currently, the RELX Alpha also has a 99 yuan for a box of 2 configuration, but most flavors have been changed to 99 yuan for a box of 3.)
This means that the average price of the 3rd Generation Lingdian pods is 45 yuan per pod for 1.5ml. Compared to other generations, the price of a single RELX Lingdian pod is more than a third higher. Thus, the ongoing usage costs for the Lingdian are also higher.
Finally, we hope that RELX can enhance the cost-effectiveness of the Lingdian pods, similar to how they improved the cost-effectiveness of the second-generation Alpha, and soon launch a 99 yuan for a box of 3 pods to improve the value proposition of the Lingdian.
