RELX 5 Phantom launches two new colorways: Frost Zero and Emerald Glow

RELX will launch two new colorways for the Phantom on March 12, bringing the total to seven color options for this series, which is referred to as the fifth generation product by the public.

According to RELX community news, the Phantom will launch two new colorways on March 12. The white version is named "Frost Zero," and the green version is named "Emerald Glow."
Previously, RELX launched five color options for the "Phantom" on December 8 last year, which were: Graphite Black, Moonlight Silver, Fiery Orange, Morning Frost Green, and Iris Blue. With the upcoming release of "Frost Zero" and "Emerald Glow," the Phantom series will have a total of seven color options for consumers to choose from.

Currently, RELX stores are gradually stocking up, with "Frost Zero" priced at 268 yuan per device and "Emerald Glow" priced at 278 yuan per device.

RELX electronic cigarettes are a well-known brand in the industry, currently offering five product series: RELX One, RELX Alpha, RELX Infinity, RELX Unlimited, and RELX Phantom.

However, RELX's products are still concentrated in the "small smoke" category, and compared to brands like MOTI, the variety of products is relatively limited.

Additionally, the Phantom has faced criticism since its launch.

Firstly, the Phantom's market positioning and pricing are similar to the fourth generation Unlimited. In terms of functionality and appearance, the Phantom has not made significant breakthroughs, and its only feature, the tidal light function, has been criticized by users as a gimmick. Its appearance is also considered less impressive than the Unlimited. Perhaps consumers have set their expectations too high for RELX.

Secondly, the long-standing issue of "pod compatibility" has not been alleviated. In terms of pod supply, various dealers often experience stock shortages in specialty stores, greatly reducing the consumer experience. Regarding pod flavors, for example, the Phantom officially offers eight flavors, which seem somewhat monotonous compared to similar products in the industry. Although the official claims that Phantom pods are compatible with Unlimited pods, there are actually structural differences between the two, and stock shortages for Unlimited pods still persist.

We hope that these issues with the RELX Phantom will receive attention in the future.