RELX official flagship stores are expanding nationwide, accelerating RELX’s new retail rollout

On January 11, 2020, the world's first official RELX flagship store opened in Shanghai's Wujiang Road pedestrian street. In addition to providing products and services, the flagship store will also become an important channel for RELX to interact and communicate with users. This RELX flagship store on Wujiang Road in Shanghai marks the starting point of RELX's new retail project, with plans for more official flagship stores to be established in the future.

With the introduction of the online sales ban on e-cigarettes in 2019, the e-cigarette industry faced significant challenges, leading many manufacturers to collapse. However, RELX embraced and supported this policy amidst skepticism and quickly formulated its next development plan: the New Retail 361 Plan. RELX plans to invest 600 million yuan to open 10,000 specialty stores over the next three years, a plan that stands out in contrast to the confusion faced by its competitors.

In a time when many physical stores are struggling, the e-cigarette industry is shifting its focus to offline development. This is fair for the industry, but it reduces convenience for consumers. Therefore, those who excel in offline service and sales will more easily win consumer favor.

The RELX New Retail 361 Plan is designed with this in mind, bringing stores closer to consumers' homes, providing more personalized face-to-face service, and enhancing the overall experience of purchasing and using e-cigarettes. By opening specialty stores and employing strategies such as precise marketing, intelligent upgrades, establishing an agent university, and city image stores, RELX aims to optimize store operations and provide economic support while increasing investment in new retail technology to enhance profitability.

Currently, the number of RELX physical stores has exceeded 2000, which is still far from sufficient for the domestic market. RELX is accelerating its store openings and expanding into overseas markets. No matter where you are, you will soon enjoy more convenient services from RELX, which aims to deliver its best products to consumers.

If there is already a RELX official flagship store in your city, don't hesitate to step inside and experience the atmosphere of the RELX flagship store, try out RELX products, and provide feedback on their products and services. RELX aims to better serve its users.