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Under the street-stall economy, is there room for e-cigarettes?

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This year has seen many trends; in February, it was masks, in March, temperature guns, in April, melt-blown fabric, in May, helmets, and by June, a statement from the Prime Minister made the street-stall economy the new trend. So, can the e-cigarette industry ride this wave of the street-stall economy?<\/p>


On Zhihu, there have been several answers to the question "Is it illegal to sell e-cigarettes at street stalls?", indicating that many practitioners are highly concerned about this area. For those in the e-cigarette industry who have already faced online sales bans, any opportunity that can be seized must not be missed. If the street-stall economy presents a good opportunity, it must be taken advantage of.<\/p>

However, just as the new advocacy group for vaping was preparing to encourage everyone to sell e-cigarettes offline, a post from the Shenzhen Market Supervision WeChat account raised doubts. In this post titled "Selling e-cigarettes at street stalls is absolutely prohibited! A Shenzhen e-cigarette store faced a tragic penalty!", it was reported that Shenzhen issued the first fine in the country to an e-cigarette physical store for advertising "free trials".<\/p>

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From this post's logic, the new advocacy group for vaping interprets it as follows: the editor believes that selling e-cigarettes at street stalls will definitely involve using trial puffs to attract users, and that there will be no posted no-smoking signs, which violates the relevant provisions of the "Shenzhen Special Economic Zone Smoking Control Regulations", leading to penalties. In the comments section of the post, the editor specifically noted, "It's not illegal to sell e-cigarettes; it's the failure to post no-smoking signs that is illegal, dear."<\/p>

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From this perspective, if you want to sell e-cigarettes at street stalls, you need to do the following: first, properly post no-smoking signs; second, do not conduct trial puffs at the sales site. This raises a new question: without the ability to conduct trial puffs, how can stall owners persuade consumers to spend money on e-cigarette products they haven't experienced? Fans are welcome to brainstorm and share how to successfully sell e-cigarettes without trial puffs, and collectively share the benefits of the e-cigarette boom in the street-stall economy era.<\/p>

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Of course, there has been no clear notification yet on whether e-cigarettes can be sold at street stalls. According to industry chat groups, many places already have e-cigarette stalls operating without reports of fines or evictions. Currently, there shouldn't be major issues, so those interested in trying can seize the opportunity to secure a good stall location and earn their first pot of gold from the street-stall economy.<\/p>

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According to the new advocacy group for vaping, many e-cigarette brands have already introduced corresponding support policies and stall designs for street sales. KMOSE has even designed basic and advanced versions of stall carts, which are visually striking. Interested parties can look into this further.<\/p> <\/p>

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HNB Editorial Team

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