Is Opening a Yooz Vape Store a Good Idea?

How about opening a YOOZ vape specialty store? I can say the blogger is also a YOOZ store owner, so let me give you an analysis: at this stage, is it a good idea to open a YOOZ store?

Let’s be clear: specialty stores for any brand have a market, even smaller brands that are not as well known. The key question is not whether there is a market, but whether it is the right fit.

I believe many people who use vaping devices have heard of YOOZ. Personally, at this stage, aside from RELX, I believe YOOZ is one of the best-known names in the closed pod vape category. So many people are wondering whether opening a YOOZ specialty store is a good idea.

First of all, I can tell you clearly that opening a YOOZ specialty store is a good option, but it is definitely not without risk. The same applies to opening a RELX store. I personally know of people who opened RELX stores and eventually had to close them because they could not keep them running.

Vaping is not yet as widespread in China as it is in Europe and the United States, but its growth potential is huge and the market needs time to develop. In particular, opening a specialty store in a smaller city or county carries considerable risk. First-tier cities such as Shanghai, Guangzhou, Shenzhen, and Beijing, along with some coastal and northern cities, generally have much better vape markets than places such as Hunan, Jiangxi, Hubei, Yunnan, and Guizhou.

From the blogger’s experience, there is one golden rule for opening a vape specialty store: location determines everything. The ideal condition is a strong location with rent that is also reasonably matched to the business. Of course, such locations are hard to come by. The fast-moving consumer goods sector is already highly mature, and most prime locations rarely sit vacant. Remote locations have a hard time coping with the growing competition from more and more specialty stores.

So YOOZ is no exception. Ideally, a YOOZ specialty store should meet the following conditions.

1. The city you choose must already have a very strong vaping culture, especially one where RELX stores are highly concentrated and where a large number of people use vaping devices.

2. Choose the location carefully. This is what everyone cares about most. A good location determines success or failure, especially one with strong cost performance: it should be in an area where young people gather, while still having reasonable rent. In reality, this is very difficult to find and requires patience.

3. The blogger suggests opening in the same commercial area as a RELX store, or even right next door, because the target customer base is more precise. People who frequently use vaping devices often want to try other brands as well. In addition, YOOZ’s 9.9 mini helps reduce the effective hardware cost of the vape pen to almost negligible levels. Isn’t that attractive?

Finally, let’s talk about sales volume. I will not avoid saying this: RELX has very large offline sales, while YOOZ sales are actually driven more through WeChat-based sellers. So as things stand, if you are relying only on a purely offline physical YOOZ specialty store, I do not think you should set your expectations too high.

If you really want to do it, the best option is to combine WeChat sales with offline retail, but it is very demanding work. First, whether you already have an accumulated pool of targeted WeChat users is crucial. As for how to attract and convert a precise YOOZ user group, that is beyond the scope of this article. Second, the profit margin in WeChat-based selling is not high, the workload is very heavy, and product supply is relatively tight. These are all real challenges that have to be solved one by one. If you do not know how to operate in this space, you can only watch helplessly; even those who do know how still find it to be a very demanding business.

The blogger still wants to say this: as long as your resources are strong enough and the market is good enough, there is nothing you cannot do.