How RELX Stores Can Prevent Underage Vaping

According to relevant data, in the first half of 2019, RELX e-cigarettes captured 44% of the market share due to their understanding and grasp of the market. Following this, RELX e-cigarettes launched three new products, laying the groundwork for future market strategies. Earlier, the Chinese e-cigarette industry was in a state of saturation, with a complete industrial chain and low demand, leading some companies to withdraw from the market during product development.

RELX entered the e-cigarette industry in 2018, but unlike previous industry players, it focused on research and development, building factories, and conducting experiments to understand the market before launching products that truly meet consumer needs. Regarding their current achievements, RELX founder Wang Ying stated:“This was anticipated,” as the RELX laboratory, established with nearly ten million yuan, operates efficiently and effectively resonates with consumers.

In addition, RELX has established a series of strict regulations and measures when collaborating with distributors. For example, in RELX stores and RELX physical stores, they have installed the "Sunflower Software" with intelligent terminal systems, which can meticulously categorize underage and adult groups, thereby effectively preventing minors from purchasing e-cigarettes.

The Guardian Program is another initiative implemented by RELX, aiming to prohibit and remind against underage vaping across all channels. For the implementation of this program, the founding team of RELX was awarded the 2018 Most Socially Responsible Entrepreneur Award, a well-deserved recognition.

Although RELX understands the market, trends, and consumers, they have not stopped their forward momentum, continuously developing online and offline, using heart, emotion, storytelling, collaboration, and sharing to create top-tier projects in the e-cigarette industry. As RELX founder Wang Ying stated:“RELX demands itself to be a truly responsible enterprise, as true responsibility is what makes a company valuable. In the long run, true responsibility is even more important than having hard power.”