Introduction to POOLAN E-Cigarettes

Recently, POOLAN has collaborated with a well-known host from CCTV to publicly advocate for smokers to stay away from tobacco. This is the first time an electronic cigarette brand has called for a smoke-free youth and a vibrant China from a public welfare perspective. At the same time, it conveys POOLAN's brand mission of 'We are changing the smoking habits and perceptions of a generation, even several generations,' striving tirelessly to accelerate the transition of billions of smokers worldwide to a healthier smoking method.

As a leading brand in the mid-to-high-end light luxury harm-reduction vaping segment, POOLAN's brand attitude is never superficial and has always been clear:

1. Adhere to the underlying logic of 'focusing on R&D and emphasizing products.' The company relies on its exclusive smart factory, laboratory, and a research and development team of over 120 people, with a cumulative R&D investment exceeding 130 million yuan. It has obtained 56 software copyrights, 74 invention patents, 85 utility model patents, 149 design patents, and 27 PCT patents. The POOLAN zirconium gem vaping device has obtained global certifications such as Rohs, EU CE, and US FCC, and has been insured for quality by China Life Insurance. Regardless of the industry's noise, the principles of focusing on R&D, strictly controlling quality, and being committed to product excellence remain unchanged, staying true to our original intention and practicing the product philosophy of 'We strive for your safe and comfortable experience.'

2. Refuse to sell vaping products to minors and strictly implement the 'Guarding the Future Plan,' upholding industry standards. The company clearly stipulates that POOLAN stores must be located at least 500 meters away from schools, and the partnership agreements explicitly prohibit selling vaping products to minors (under 18 years old) and using marketing methods that attract minors with 'trendy, cool, or non-mainstream' appeals.

3. Guide the public to understand that vaping products are 'not harmless, but harm-reducing.' Vaping products are not beneficial to health, but they significantly reduce harm. The company tirelessly guides global partners to adopt the sales attitude of 'If you smoke, please switch to POOLAN harm-reducing vaping products; if you do not smoke, please do not use POOLAN vaping products.' POOLAN regards this attitude as the highest honor for its business partners!

4. From top to bottom, eliminate and severely punish all forms of false advertising regarding 'lung cleansing' and 'health preservation.'

5. Never engage in 'low-end products' or 'price wars,' focusing unwaveringly on the 'mid-to-high-end light luxury' brand positioning. POOLAN emphasizes serving high-quality users with differentiated, high-quality products, cherishing the brand's reputation and viewing brand prestige as the driving force behind brand development.

6. Adhere to the business principle of 'user interests first, agent interests second, brand interests third, and shareholder interests fourth.'