The Remarkable Rise of JUUL, the World’s Leading Vaping Brand

This is a product developed by the American Silicon Valley company "PAX Labs." The founder is a notable figure from Stanford University.

JUUL is quite well-known in the US, available at various gas stations and vape shops. The main difference between JUUL and other products lies in their patented nicotine salt e-liquid, which is a global patent of PAX, providing a high degree of flavor fidelity and a throat hit that feels very similar to traditional cigarettes. The biggest advantage of this product is that it is likely the most portable and best-tasting small e-cigarette available on the market.

The vapor produced is not particularly remarkable, basically matching the size of traditional cigarette smoke.

Additionally, JUUL uses replaceable pods; while it is possible to add your own e-liquid, it is generally unreliable and prone to leaking. The original pods perform much better, and using other e-liquids does not replicate the throat hit of the original. If one insists on using e-liquids with particularly high nicotine content to achieve a throat hit, the JUUL's low power makes it difficult to fully vaporize those high-nicotine liquids, leading to a dry throat after prolonged use.

The market is king; consumers vote with their feet.

JUUL is a brand that has disrupted the e-cigarette industry, dominating the market from 2017 to 2019 alongside IQOS, both in Europe and China.

It is not an exaggeration to call it an industry benchmark.

Anyone who participated in various domestic e-cigarette brand roadshows in 2019 would know that the ambition of all subsequent brands was to become the next JUUL or the JUUL of China.

JUUL ushered in the era of nicotine salts.

JUUL initiated the small vaping device era.

JUUL defined the atomization method for pods, discarding the cotton wicking medium.

JUUL pioneered the design concept of non-cigarette-like devices.

In summary, the current e-cigarette industry has yet to move beyond imitation and surpassing JUUL.

From the mid-2020 development of the e-cigarette industry, the only entities capable of dethroning JUUL are governments; no industry brand can come close.