Are RELX E-Cigarettes a Best Seller? Why Is RELX So Popular?

       First, China’s vaping industry went through several development phases. During the online-sales era, vaping brands varied widely and the market was quite chaotic. As the vaping industry developed, especially with the emergence of the Japanese brand IQOS, the market entered a boom period. Not long after that, government authorities banned online sales of vaping devices in order to regulate the market and prevent minors from purchasing them. Amid this major cleanup, major brands began shifting offline and opening physical stores. Since policy did not allow promotion within the vaping industry, all brands were essentially starting from the same line, yet only RELX stood out. After two years of development, RELX had already become the industry’s unicorn, capturing nearly 80% of the market share, and became the only publicly listed vaping brand in China, with a market value of 300 billion yuan.

       That is the answer given by the market: it reflects the gap between RELX and other vaping brands, and it is also the advantage behind RELX’s strong sales in the vaping industry.