What were the highlights of RELX at the Shanghai Expo?

    On October 30, 2019, the Shanghai International E-Cigarette Industry Expo officially opened, with around 1,000 domestic and international renowned companies participating, including RELX e-cigarettes. This expo showcased upstream components, supply chains, and downstream finished products in the e-cigarette industry, all prominently displayed at various booths.RELX e-cigarettes attracted many bright and determined eyes during this exhibition, with the new RELX Zero e-cigarette becoming one of the most prominent highlights of the event.

    At this launch event, RELX e-cigarettes showcased a total of three experience colors: electric red, royal blue, and electroplated gold. These three products encompass all the technologies and concepts of RELX Zero, such as leak-proof, data measurement, and information gathering functions. As a product with an intelligent terminal system, the appeal of RELX Zero extends beyond comfortable taste to include nicotine dosage detection reminders and vertical community interaction and communication.

    Additionally, to cater to different preferences and trends, RELX e-cigarettes set up a customization section at the expo, allowing consumers to create their own unique flavors and tastes based on their ideas. The RELX booth featured a robotic arm that, upon receiving instructions, would mix and accurately fill e-liquid, delivering the e-cigarette to consumers within minutes.

    RELX e-cigarettes are not the first marketing enterprise to appear in the domestic market, but they are one of the most powerful driving products in the e-cigarette industry. By the end of 2019, RELX e-cigarettes had already captured over 60% of the domestic market share, and this figure continues to expand.

    Regarding the relatively mature e-cigarette supply chain at this stage, RELX co-founder and channel sales head Jiang Long stated: "In the e-cigarette sector, we are fortunate to be in a good era. In the future, RELX will continue to strive to build an internationally oriented brand." The dynamics and innovations of the era meet consumer needs and perceptions, while the development and progress of the times create the blueprint and aspirations of enterprises. In this dimension-filled landscape of interests, both enterprises and consumers are the best beneficiaries of the emotional connection.

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