Official Announcement: Huoqi Acquires Savinelli’s Italian Vaping Business

To better meet the diverse product needs and experiences of adult consumers of Huoqi, and to enhance the brand's influence while further expanding its market share in the electronic cigarette sector, Huoqi has recently completed the acquisition of Savinelli's electronic cigarette business in Italy.

The Savinelli brand, established in 1876, has a history of over 140 years and is a century-old brand. In 2017, Savinelli entered the electronic cigarette industry, launching a series of products aimed at the high-end market, which have been well-received by consumers. After acquiring Savinelli's electronic cigarette business, Huoqi has combined its unique features and fully leveraged the advantages of "Burton e-liquid craftsmanship". After extensive internal testing, Huoqi has launched a new line of Savinelli electronic cigarettes, expected to hit the market in August 2020, ensuring consumers can enjoy a better product experience.

After acquiring Savinelli's electronic cigarette business, Huoqi now owns three brands: ammo, Savinelli, and NOS, targeting different consumer markets from mainstream to mid-high end. As the domestic company with the most segmented independent brands in the electronic cigarette industry, Huoqi has achieved remarkable sales, ranking second in monthly sales of pods in the second quarter of 2020, providing extraordinary experiences for adult electronic cigarette consumers.

Currently, Huoqi is launching a new round of agency recruitment and specialty store recruitment plans nationwide, inviting partners for new development.

Since July 2020, Huoqi has intensified the implementation of the "Angel Guardian Program" for offline stores, fully enforcing the national regulations on prohibiting the sale of electronic cigarettes to minors and further protecting minors from the harm of electronic cigarettes, ensuring healthy growth and maintaining a good image and healthy development of the industry.