Introduction to the RELX Official Flagship Store Website
Since RELX is such a well-known e-cigarette brand, it has consistently attracted attention across the vaping industry. Newcomers to the industry may often hear the name RELX, but may not know much about it, so today we’re bringing you an introduction to the RELX official website.
The founding team comes from a range of industries, mainly from Huawei, Uber, Procter & Gamble, OPPO, the Chinese Academy of Sciences, and L’Oréal.
The latest RELX pod-based vaping product highlights its large-capacity pods. The product uses a separated body-and-cartridge design, with an integrated body structure and embedded magnetic connection technology. The pod is plug-and-play, leak-resistant, easy to use, produces smooth vapor, and offers long battery life.
In terms of flavors, there are 9 options including Fresh Mint, Classic Tobacco, and Tropical Fruit. RELX’s main advantages are easy cleaning and maintenance, along with large pod capacity. Since launch, its monthly sales on Tmall have remained at around 10,000 sets.
Brand Introduction
RELX, Chinese name: RELX Yueke, is an e-cigarette brand founded by Wang Ying.
Management Team
RELX founder: Wang Ying.
The RELX founding team comes from OPPO, Huawei, the Chinese Academy of Sciences, L’Oréal, Procter & Gamble, and Uber.
Brand mission: Accelerate the transition of 1 billion smokers worldwide toward a healthier and more enjoyable lifestyle.
Brand slogan: Break It Now.
RELX products are rechargeable vaping products and include three flavors: Fresh Mint, Classic Tobacco, and Tropical Fruit.
On June 25, 2018, RELX announced the completion of its first round of financing totaling RMB 38 million. This round was led by Source Code Capital, with IDG participating as a co-investor.
