SSSO Vaping Brand Raises US$25 Million to Accelerate Strategic Expansion
Vaping brand SSSO recently secured US$25 million in angel funding, though it did not disclose the investor(s). Following this round, SSSO plans to increase investment in its domestic and overseas market expansion, brand marketing, product development and design, and atomization technology upgrades.
SSSO is a vaping brand founded by Cool Technology. In January this year, Haoku Technology (Hangzhou) Co., Ltd. was established. Shareholder information shows Sang Siqian, Shen Guoying, and Fan Xiaoqing invested RMB 17.5 million (70.00%), RMB 6.25 million (25.00%), and RMB 1.25 million (5.00%), respectively. According to reports, the founding team behind SSSO comes from Alibaba, Huawei, and Jiaduobao, and consists of serial entrepreneurs. Core members of its overseas team come from Unilever and have more than six years of sales network resources in overseas consumer markets including the United States, the Netherlands, and Indonesia.
As modern technology advances, our lifestyles have changed significantly. Many smokers want to smoke but are concerned about health issues. The emergence of e-cigarettes has created a balance between health concerns and nicotine dependence. E-cigarettes are products closely related to traditional tobacco. However, when traditional tobacco is burned, it produces harmful substances such as nicotine and tar, while SSSO e-cigarettes use an atomizer to heat e-liquid into vapor, which is said to reduce harmful substances by about 95%. It is also said that many people who use e-cigarettes ultimately achieve smoking cessation. In addition, because e-cigarettes offer both flavor and convenience, they can be considered a preferred option for longtime smokers looking to replace cigarettes or quit smoking.
Cool Technology takes “surpass yourself, create the future” as its corporate mission and “professional, dedicated, timely, and considerate” as its service philosophy. At the same time, it has built close partnerships with well-known manufacturers at home and abroad. SSSO is the company’s flagship product.
SSSO e-cigarettes are imported from the United States and certified by the U.S. FDA to help ensure product quality and flavor. At present, SSSO’s first-generation products mainly include pod-based atomized products and disposable atomized products. Haoku Technology has established an R&D base in Shenzhen to strengthen the brand’s technical capabilities and quality control. According to reports, the core members of the research team come from Huawei. Currently, through a combination of a distribution system and WeChat store, the domestic market has achieved monthly sales growth.
SSSO e-cigarettes have established a solid presence in the domestic market, and brand development is also advancing. Recently, Taiwan’s Orange Design · Chang Orange Culture reached a brand strategic partnership with SSSO. Jiang Youbai, founder of Chang Orange Culture, will serve as SSSO’s chief brand strategy consultant and will oversee brand strategy planning and product design upgrades. Companies must not only focus on improving product quality, but also place greater emphasis on strategic brand positioning after expanding market share. China Venture Capital Network hopes Cool Technology continues to develop successfully.
