Four Months After Public Reports, Has Diversionary E-commerce Marketing of Vaping Products Improved?
In October 2019, China’s online sales ban on vaping products took effect, leading nine major e-commerce platforms including JD.com and Tmall to remove all vaping products. This March, according to Shenzhen Evening News, although products cannot be found u
In October 2019, the "online sales ban" of e-cigarettes was implemented, resulting in the complete removal of e-cigarette products from nine home appliance companies including Jingdong Tmall.。In March this year, according to the Shenzhen Securities Evening News, although it is impossible to find related products through keywords such as "e-cigarettes" on the e-commerce platform, a large number of related products such as e-cigarette protective covers, protective shells, and lanyards can be found. Private customer service can purchase on WeChat.
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E-commerce "moves flowers and trees" and micro-commerce circles of friends openly sell e-cigarettes online sales are banned
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As soon as the report came out, many social platforms did increase their supervision of the sale of e-cigarettes online. Today, four months have passed since the public report,Has online sales of e-cigarettes improved?
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After researching Gewu, I regret to find thatAlthough it is difficult to search for e-cigarettes on major platforms on the surface, if you put your thoughts into it, you can still use these public platforms to buy e-cigarettes.Three points worth noting:
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First, although keywords such as "e-cigarettes" have been blocked by most platforms, you can still search for keywords such as "electronic accessories","atomizer necklace", and "steam cigarette", click on the link, and chat with customer service privately. Buy e-cigarettes;
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Second, a certain treasure is a platform that sells more online, but for a certain sound, a certain fish and even a certain book, some people buy e-cigarette accessories on the surface, but in fact they can sell cigarette bombs;
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Third, the prices of these cigarettes sold secretly online are generally lower than those in specialty stores. Most of the brands that have fled are Yueshi, YOOZ and Ono.# p#pagination title #e#
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Let's take a concrete look at the routines of these online sales that evade supervision.
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A treasure: Avoid keywords, fancy drainage
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If Gewu searches for "e-cigarettes" and "YOOZ" on a certain treasure, the page will jump directly to the "Green Network Plan" page and search for keywords such as "Yueshi", but the corresponding product cannot be found.
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However, searching for steam smoke and magic flute can still find products.
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Searching for other keywords, such as "Ono", links to electronic nebuliser related accessories will appear.
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Gewu clicked on these links, asked the customer service if there were any cigarettes for sale, and asked to add WeChat. There were still many Taobao customer service customers who sent WeChat signals to Gewu.
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#p#Pagination Title #e#
A certain fish is also using the same routine.
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It can be said that you can buy e-cigarettes online with a little use of your brain. These operations can completely regard the "Minors Protection Law" as nothing. Not only that, Gewu also found that e-cigarettes can be bought even on certain sounds and books.
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A certain book, a certain sound: evaluation, print and drainage, but in fact you can sell cigarettes and bombs
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Due to different app functions, the routines of a certain sound and a certain book are different.
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There are usually four routines,The first is to send e-cigarette evaluations, and you can buy cigarette bombs by adding private messages to WeChat; the second is to send good-looking e-cigarette accessories pictures and drainage. You can click on the home page to have e-cigarette pictures. You can also buy cigarette bombs by adding private messages to WeChat; the third is that cigarette dealers directly leave messages on posts or video comment areas with many likes; the fourth is to directly post advertisements in a simple and crude manner.
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Douyin mainly focuses on evaluation sharing and direct advertising.
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#p#Pagination Title #e#
Xiaohongshu mainly uses good-looking accessories to divert water. In the comment area, cigarette dealers leave messages, and some po owners can also buy e-cigarettes through direct private messages.
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In order to obtain further information, Gewu added the WeChat accounts of these cigarette dealers and found that the products these cigarette dealers sold were mainly Yueshi, YOOZ and Ono. The prices were of course cheaper than specialty stores. A box of cigarette bombs was 10-20 yuan cheaper.
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Most of the products that are fleeing are Yueshi, YOOZ and Ono, and the prices are lower than those in specialty stores.
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According to incomplete statistics, due to its large number of users, Yuexie is also the one that sells the most by cigarette dealers, followed by YOOZ, Ono, etc.
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Correspondingly, the online sales price will be lower. Cigarette bombs retail for about 75-85 yuan a box, and Yuexie retail tobacco rods for about 200 yuan a box. The wholesale price will be cheaper, which can be as low as 50-60 yuan a box.
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To sum up, we can see that many online social and trading platforms are used by fleeing traffickers to sell online, and their routines are endless, making it difficult to guard against.# p#pagination title #e#Online sales can not only evade legal supervision, but also disrupt the market at low prices.
? In this regard, Gewu has three appeals: First, we hope that major public platforms will strengthen supervision. Selling e-cigarettes online does not require verification of ID cards. Selling e-cigarettes to minors is illegal; Second, please invite major brands to strengthen control. What harms the interests of physical store owners are the interests of physical store owners by fleeing goods and pricing; Third, when viewers surf the Internet, they can also pay attention to relevant content on social platforms. A small report and complaint will benefit the entire industry.
However, searching for steam smoke and magic flute can still find products.
?
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Searching for other keywords, such as "Ono", links to electronic nebuliser related accessories will appear.
?
?
Gewu clicked on these links, asked the customer service if there were any cigarettes for sale, and asked to add WeChat. There were still many Taobao customer service customers who sent WeChat signals to Gewu.
?
#p#Pagination Title #e#
A certain fish is also using the same routine.
?
?
It can be said that you can buy e-cigarettes online with a little use of your brain. These operations can completely regard the "Minors Protection Law" as nothing. Not only that, Gewu also found that e-cigarettes can be bought even on certain sounds and books.
?
A certain book, a certain sound: evaluation, print and drainage, but in fact you can sell cigarettes and bombs
?
Due to different app functions, the routines of a certain sound and a certain book are different.
?
There are usually four routines,The first is to send e-cigarette evaluations, and you can buy cigarette bombs by adding private messages to WeChat; the second is to send good-looking e-cigarette accessories pictures and drainage. You can click on the home page to have e-cigarette pictures. You can also buy cigarette bombs by adding private messages to WeChat; the third is that cigarette dealers directly leave messages on posts or video comment areas with many likes; the fourth is to directly post advertisements in a simple and crude manner.
?
Douyin mainly focuses on evaluation sharing and direct advertising.
?
#p#Pagination Title #e#
Xiaohongshu mainly uses good-looking accessories to divert water. In the comment area, cigarette dealers leave messages, and some po owners can also buy e-cigarettes through direct private messages.
?
?
In order to obtain further information, Gewu added the WeChat accounts of these cigarette dealers and found that the products these cigarette dealers sold were mainly Yueshi, YOOZ and Ono. The prices were of course cheaper than specialty stores. A box of cigarette bombs was 10-20 yuan cheaper.
?
Most of the products that are fleeing are Yueshi, YOOZ and Ono, and the prices are lower than those in specialty stores.
?
According to incomplete statistics, due to its large number of users, Yuexie is also the one that sells the most by cigarette dealers, followed by YOOZ, Ono, etc.
?
?
Correspondingly, the online sales price will be lower. Cigarette bombs retail for about 75-85 yuan a box, and Yuexie retail tobacco rods for about 200 yuan a box. The wholesale price will be cheaper, which can be as low as 50-60 yuan a box.
?
To sum up, we can see that many online social and trading platforms are used by fleeing traffickers to sell online, and their routines are endless, making it difficult to guard against.# p#pagination title #e#Online sales can not only evade legal supervision, but also disrupt the market at low prices.? In this regard, Gewu has three appeals: First, we hope that major public platforms will strengthen supervision. Selling e-cigarettes online does not require verification of ID cards. Selling e-cigarettes to minors is illegal; Second, please invite major brands to strengthen control. What harms the interests of physical store owners are the interests of physical store owners by fleeing goods and pricing; Third, when viewers surf the Internet, they can also pay attention to relevant content on social platforms. A small report and complaint will benefit the entire industry.
