Have E-Cigarettes Become a New Growth Path? The Largest E-Cigarette Expo in History Opens in Shenzhe

On April 14, the IECIE E-Cigarette Expo, organized by Bowe Creative Exhibition (Shenzhen) Co., Ltd., officially opened at the Shenzhen Convention and Exhibition Center. As a global industry benchmark, this three-day e-cigarette expo completed the entire upstream and downstream industry chain, serving as a professional one-stop communication platform for the industrial supply chain.

The IECIE E-Cigarette Expo has been held in Shenzhen for 0 years. This exhibition set a record for the number of exhibitors in the history of the IECIE E-Cigarette Expo, with over 1,500 brands occupying 40,000 square meters of exhibition space. Brands, wholesalers, distributors, tobacco companies, e-cigarette manufacturers, physical stores, franchisees, e-commerce, trading companies, overseas buyers, investment and financial institutions, gift procurement, group purchasing, and many other professional exhibitors from across the country participated. Attendees will enjoy this vapor culture feast.

In 2019, e-cigarettes received a lot of attention. Many 3C industry players entered the e-cigarette market and launched their own e-cigarette brands, making it the first fresh air export of 2019. Investors in the e-cigarette industry, such as Zhu Xiaomu from Hammer Technology No. 001, launched "FLOW", and the founder of the media giant "Ordinary Uncle", Cai Yuedong, launched his own brand "YOOZ", along with Luo Yonghao's recent announcement of the birth of the "Xiao Ye" e-cigarette on Weibo. The e-cigarette industry has become a hot topic. Domestic small cigarette leading brands have performed strongly, with the valuation of "RELX" reaching approximately $1 billion. With celebrity endorsements and channel influences, these brands with their own traffic have received positive market feedback, injecting new vitality into the e-cigarette market and strengthening confidence in the development of new tobacco products.

At the event, it was observed that the IECIE E-Cigarette Expo showcased the history and culture of domestic e-cigarettes to help more new industry participants and smokers correctly understand the e-cigarette industry. The first "E-Cigarette Museum" displayed the history of the industry over the past 16 years since the first e-cigarette was born in 2003. During the exhibition, there will be some exciting activities, such as creative short video competitions, precise winding competitions, and fancy smoke performances. Industry insiders say that 2019 will bring new development opportunities for the e-cigarette industry. This exhibition will present new trends in the development of the e-cigarette industry, providing a professional discussion and communication platform as well as opportunities for showcasing new products. During the three-day exhibition, eight new products will be launched. Additionally, on April 15, IECIE will host a forum on "New Materials, New Technologies Applications, and Supply Chain Development in E-Cigarettes," focusing on the industry's upstream and promoting the integration of more international new technologies, new processes, new materials, and the e-cigarette industry.