A Leading Vape Brand Launches the World’s First Electronic Coffee Product

On July 29, SNOWPLUS launched the world's first electronic coffee product at the Beijing Magic Art Center, which includes a battery, a device, and two coffee pods, priced at 298 yuan.

Wang Wei, the founder of the “SNOWPLUS” brand, stated at the event that by the end of April this year, the sales of snow and vapor e-cigarettes had gained widespread popularity, with rapid growth. SNOWPLUS sold 400,000 sets in June, and it is expected to reach 800,000 sets in July. It has become one of the top three brands in the global vapor and aerosol e-cigarette industry.

It is understood that the electronic vaporizer used in SNOWPLUS electronic coffee is specially designed with a brown system. The coffee pod shell is made from high-temperature food-grade materials from Eastman in the USA and is uniquely crafted with Snow Plus's TrueFeel honeycomb ceramic mist. The chemical technology simultaneously heats tens of thousands of micron-sized holes; the core components comply with relevant standards such as the US FDA and EU RoHS, and the electronic components have passed US FCC certification.

The main ingredients of SNOWPLUS electronic coffee are natural coffee extracts and vegetable glycerin. The natural coffee extract enhances the aroma level and complexity of the vaporized coffee. The caffeine content meets relevant standards. Each coffee pod can deliver approximately 300 puffs of coffee.

In terms of flavor, SNOWPLUS invited top baristas and flavorists to launch two popular coffee flavors: matcha snow ice and cappuccino coffee, to meet users' full demand for a cup of coffee. In the future, more rich flavors in the coffee series will be explored.

Wang Wei believes that while using low-nicotine e-cigarette products to serve smokers, SNOWPLUS has a responsibility to take on more social responsibility, especially to protect minors' curiosity and attempts to consume e-cigarettes.

Firstly, this launch of electronic coffee, in addition to meeting consumer demand, also hopes to use innovative non-nicotine products (such as electronic coffee) to serve non-smokers, reducing and eliminating the risk of non-smokers developing nicotine dependence from trying e-cigarettes. The SNOWPLUS team also hopes that the new electronic coffee product will help existing smokers gradually reduce their use of nicotine products.

Recently, the SNOWPLUS team proposed the “Angel Protection Action,” taking on the responsibility of supervision and calling for the entire industry to act together to ensure that no one can access or use e-cigarettes.

From the beginning of the brand's establishment, SNOWPLUS has made it a core value to protect minors, preventing them from coming into contact with and consuming e-cigarettes through product packaging, online and offline channels, and marketing. Systematic measures have been taken to attempt: “zero sales” to minors, “zero” promotions to minors, and “zero” usage by minors, reducing sources from the root and preventing the possibility of minors consuming e-cigarettes.

Firstly, SNOWPLUS has made it clear on their official website and product packaging that “minors are prohibited from purchasing and using e-cigarettes” to warn and dissuade minors from buying and using them. Secondly, in SNOWPLUS's online sales channels, the SNOWPLUS e-commerce team has strengthened training for agents, franchise stores, and direct sales stores to prevent minors from purchasing through big data and offline channels, establishing random checks and penalties for dealers who violate regulations by selling e-cigarettes to minors. Lastly, in the promotion of the SNOWPLUS brand, it opposes suggestions and encourages minors to use e-cigarette products, avoiding activities that promote e-cigarettes at gatherings of minors, and advocating for the rights of minors not to use e-cigarettes.

At the press conference, Wang Wei announced that the SNOWPLUS brand will jointly launch a youth protection program with the Ullens Contemporary Art Center.

Wang Wei stated that the SNOWPLUS team will continue to summarize experiences and collaborate with all parties to continuously upgrade the secondary protection measures of the “Angel Protection Action,” promoting the exploration and expansion of non-nicotine categories through new products like electronic coffee, encouraging smokers to reduce or even give up their dependence on nicotine.

Wang Wei said: “In addition to continuously investing in technology and branding to provide users with safer products, we are also constantly thinking about how to better fulfill the social responsibilities of a new company.”