UFC World Champion Zhang Weili Appointed Charity Ambassador for RELX Guardian Program

On March 5, RELX’s official account announced that UFC (Ultimate Fighting Championship) world champion Zhang Weili has been invited to serve as a RELX charity ambassador, working together to promote public awareness of keeping e-cigarettes away from minors.

RELX said that Zhang Weili has been appointed as a charity ambassador for the “Guardian Program,” hoping that her positive and aspirational image will bring more soft guidance to the program’s implementation and contribute to the industry with positive energy.

Zhang Weili said she is very happy to serve as the charity ambassador for RELX’s Guardian Program and contribute to protecting minors. The Guardian Program is a highly socially responsible initiative and is well worth promoting.

RELX said that since its establishment, the company has strictly regulated itself and made the protection of minors a top priority. Since its first product launched in 2018, it has clearly stated: “Not for use by minors.”

At the beginning of 2019, RELX’s “Guardian Program” was officially launched, clearly advocating “opposing the sale of e-cigarettes to minors” and “opposing the use of e-cigarettes in front of minors.”

It is reported that on the 13th, RELX officially launched its minor protection intelligent system “Sunflower,” which comprehensively prevents minors from purchasing e-cigarette products. RELX said it is the world’s most intelligent and most rigorous underage protection technology. The system includes six application scenarios, including AI+ enhanced age verification in specialty stores, geofencing for store selection, a product circulation traceability system linking people, codes, stores, and products, intelligent retail with facial recognition, smart vending machines, RELX Lingdian smart child lock, and age verification for user groups.