BTM Beiye vape brand reaches strategic partnership with Qianwu Company

On January 5, the electronic cigarette brand "BTM" announced the completion of its first round of financing of 50 million yuan, reaching a strategic shareholding agreement with Qianwu Company, a leading global supplier of valuable mobile phone brands.

Qianwu was established in Japan in 1951 and set up its production base in Dongguan in April 2010. Since the fourth generation of fruit mobile phones, the company has become a first-tier supplier of core appearance parts and has collaborated with top global smartphone and professional camera brands for over 17 years. With advanced technology and technical strength, it provides one-stop production services from product design and development to hardware mold design and manufacturing, automatic assembly machine design and development, stamping, laser welding, laser cutting, CNC automatic processing, and assembly operations. It has become one of the preferred manufacturing partners for global OEM brands.

The owner of the "BTM" brand, Shenzhen Qianhai Longxing Technology Co., Ltd., is a high-tech enterprise integrating electronic cigarette product R&D, production, sales, and service. The company owns its brands such as "Betterman" and "BTM." The founding team members come from IBM, Huawei, and OPPO.

2018 was called the first year of electronic cigarettes, and they have increasingly attracted capital attention. Major markets focus on investment institutions in the consumer sector, with many building electronic cigarettes. This year, with the entry of top capital such as Source Code and IDG, it is expected that companies in the electronic cigar industry will focus on the explosion in 2019.

The emphasis behind this is that capital sees the broad prospects of the electronic cigarette industry, with global electronic cigarette usage experiencing explosive growth. According to statistics from the World Health Organization, the number of electronic cigarette users grew from about 7 million in 2011 to 35 million in 2016. Market research firm Euromonitor International predicts that by 2021, the number of adult electronic cigarette users will increase to 55 million. Research shows that the global electronic cigarette market was about $416 million in 2010, and by 2018, the market capacity had expanded to $16 billion. The market capacity grew 38 times in eight years.

After announcing the financing, I interviewed the founder of "BTM," He Zhi, focusing on future development, industry competition, and youth smoking.

He Zhi stated that this strategic cooperation makes "BTM" a partner with world-class manufacturers. The company will introduce a formal professional investment management company to lay a solid foundation for the next steps.

The company will target JUUL, with most of the financing used to establish professional laboratories, enhance the independent R&D capabilities of electronic cigarette patent technology, and continue to produce high-quality products through top collaborations in the US and Europe. It aims to create a unique electronic cigarette brand. At the same time, it will strengthen channel construction and brand upgrading, planning to become a leader in the electronic cigarette industry by 2019. The company has changed the smoking habits of 1 billion smokers worldwide, encouraging more people to focus on health and enjoy an entrepreneurial lifestyle.

The first product of "BTM," the Betterman X1 reverse atomization device, was launched on October 24, 2018, on the JD crowdfunding platform, utilizing the latest generation of nicotine salt technology, truly zero tar, and genuinely healthy for smoking. During the 30-day crowdfunding period, it garnered 6,436 supporters, raising over one million, achieving 1056% of the planned crowdfunding amount, becoming one of the most popular electronic cigarettes of 2018.