YOOZ Launches New Vaping Product, Upgrading User Experience with Proprietary Extraction Technology

On April 24, it was learned from the Internet celebrity e-cigarette brand YOOZ Youzi that the company will officially release the latest new product YOOZ Mini, a new e-cigarette rod replacement product, with a retail price of 9.9 yuan.

YOOZ Mini Tobacco Rod Host Product Map

YOOZ Pomelo is an e-cigarette brand established in early 2019. It was founded by Cai Yuedong, founder of the original self-media brand Tongdao Uncle. Together with Fulu Flow, Lingxi LINX, and Ono vvild, it is known as the Internet celebrity e-cigarette genre.

Many people call 2019 the first year of e-cigarettes. Dozens of entrepreneurial brands have flocked to enter the e-cigarette industry, making e-cigarette entrepreneurship a small outlet.

Many things have also happened this year. There are consumer warnings about e-cigarettes appearing at the 315 party, and there is also an e-commerce ban notice in early November. After nearly three months of the epidemic, the e-cigarette industry has also undergone earth-shaking changes.

Today, let's first talk about the latest situation of YOOZ and the latest product YOOZ Mini, so that you can better understand the e-cigarette industry.

YOOZ sells more than one million cigarettes a month and raised more than 200 million yuan last year.

YOOZ currently sells more than one million cigarettes per month, with more than 900 franchise stores and thousands of distribution points.# p#pagination title #e#

YOOZ has never disclosed its financing situation to the public before. YOOZ CEO Cai Yuedong told Lan Dong that YOOZ had received a total of more than 200 million yuan in financing in 2019.

It is worth noting that Cai Yuedong revealed that during the epidemic, YOOZ still maintained a growth trend and achieved a single monthly profit for two consecutive months.

Cai Yuedong: Promoting new products reduces the experience threshold and the cost of brand change

Cai Yuedong said that YOOZ did a lot of practice in domestic and foreign markets last year and encountered many setbacks, so it spent more time polishing the team and cultivating internal skills, while also thinking about the next industry trend.

"We are a product-driven team. YOOZ's product philosophy is to spend a lot of investment in the creation of an e-cigarette product, rather than launching many products, so our same product has been changing and improving all the time. This new product, YOOZ Mini, was also built after eight months of precipitation." Cai Yuedong said.

Cai Yuedong believes that the core of changing e-cigarettes lies in the number of tobacco rod users and the repurchase rate of cigarettes. The competition in the global e-cigarette market has become increasingly fierce. However, the price of most changing sets has remained above 100 yuan. For consumers, the cost of trying and changing brands is too high, and it is becoming increasingly difficult for agents to open up new customers, so practitioners in this industry need real traffic products.

The launch of YOOZ Mini this time not only lowers the experience threshold for new users and the cost of changing brands, but is also specially prepared for users who often throw tobacco rods.

"For the popular e-cigarette cartridge replacement set of more than 200 yuan on the market, it's so painful to buy a new set after losing the cigarette stick." Cai Yuedong said,"I find that many users often throw away tobacco rods and buy a new set. In my understanding, if some users just use the tobacco rod as a lighter, then they should make the tobacco rod cheaper."# p#pagination title #e#

Under the impact of the epidemic, all walks of life have been affected.

Many people have not worked normally for three months, and their income is bound to be affected. The consumer retaliation that everyone expects after the lifting of the ban has not been quickly reflected. After all, if you don't have much money in your pocket, you will naturally think twice when you buy things.

This should be the low-priced products that Cai Yuedong said are more suitable for the current market demand.